Author: Olivia Siddle

Olivia Siddle is a go-to-market strategist with 12+ years of experience in B2B. She writes about sales, marketing, and buyer behavior, with a focus on improving prospecting and engagement. Her approach centers on clarity, relevance, and practical insights.

B2B Lead Scoring Framework: Criteria and How to Prioritize
Your reps are working the list. Calls go out, emails get sent, sequences run. Yet pipeline…
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7 Best Manufacturing Company Data Providers for B2B Sales Teams (2026)
Your SDR pulls a list of procurement directors at mid-sized automotive parts manufacturers in Germany. Forty…
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Best EMEA Company Data Providers for Sales Teams in 2026
EMEA outbound breaks down at a predictable point. Contact data holds for UK, Germany, and the…
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7 Best SaaS Company Data Providers for Outbound Sales Teams (2026)
SaaS company data providers vary sharply in how well they handle the tech sector’s specific challenge:…
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Best Ways to Find International Company Data for Sales (2026)
Most outbound teams start their international expansion with the same assumption: their existing US-built data tool…
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Company Data Enrichment for B2B Sales
Your Sales Development Representative (SDR) sends 60 sequences. Nine people reply. Three are out of office….
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Cognism vs ZoomInfo: Which Is Better for Sales? (2026)
The Cognism vs ZoomInfo comparison comes down to a single question before anything else: where are…
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Best Healthcare Company Data Providers for Sales Teams (2026)
Healthcare sales teams face a data problem that does not exist in any other vertical. The…
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Best US Company Data Providers for Outbound Teams (2026)
The US B2B market has more data coverage than any other region. That makes choosing between…
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