Author: Olivia Siddle

Olivia Siddle is a go-to-market strategist with 12+ years of experience in B2B. She writes about sales, marketing, and buyer behavior, with a focus on improving prospecting and engagement. Her approach centers on clarity, relevance, and practical insights.

How a Digital Adoption Platform Uncovered High-Fit Accounts and Hidden Stakeholders
A leading digital adoption platform needed a better way to identify US companies and government organizations…
Read More How a Digital Adoption Platform Uncovered High-Fit Accounts and Hidden Stakeholders
Lead Finder Tools: 10 Best Picks for B2B Sales Teams
A rep finds the exact right person on LinkedIn, right title, right company, clearly a fit. Then…
Read More Lead Finder Tools: 10 Best Picks for B2B Sales Teams
10 Best Canada Company Databases for B2B Sales
A team builds a Canada company database search around Toronto and Vancouver tech firms and gets…
Read More 10 Best Canada Company Databases for B2B Sales
CRM Contact Enrichment Software for Clean, Complete Records
CRM records become outdated fast. Contacts change jobs, emails stop working, phone numbers go missing, and…
Read More CRM Contact Enrichment Software for Clean, Complete Records
Sales Prospecting Automation: What to Automate First
A 10-person SDR team turns on outreach automation before fixing their contact data. Within a week,…
Read More Sales Prospecting Automation: What to Automate First
Company Data Enrichment Software with Accurate Company Data
Company data constantly changes as businesses grow, expand into new markets, adopt new technologies, relocate offices,…
Read More Company Data Enrichment Software with Accurate Company Data
10 Best Lead Database Providers for B2B Sales (2026)
A team buys a lead database expecting sales-ready accounts. What arrives is a list of names…
Read More 10 Best Lead Database Providers for B2B Sales (2026)
B2B Contact Database Providers: 12 Tools Ranked for Sales Teams
A rep pulls a contact from a database provider: verified email, current title, right company. The…
Read More B2B Contact Database Providers: 12 Tools Ranked for Sales Teams
10 Best UK B2B Data Providers for Outbound Sales
A sales team loads a list of UK B2B data providers, builds a target list, and…
Read More 10 Best UK B2B Data Providers for Outbound Sales