Author: Olivia Siddle

Olivia Siddle is a go-to-market strategist with 12+ years of experience in B2B. She writes about sales, marketing, and buyer behavior, with a focus on improving prospecting and engagement. Her approach centers on clarity, relevance, and practical insights.

How to Identify In-Market B2B Accounts (Why Intent Data Alone Fails)
Most revenue teams rely on intent data but still struggle to identify which accounts are actually…
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How to Build a Target Account List for B2B Sales
Most B2B sales teams do not struggle to build a list. They struggle to build the…
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ICP Scoring Rubric for B2B SaaS: Definition, Criteria, Methodology
An ideal customer profile tells you who your best customers are. It does not tell your…
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B2B Account Intelligence Research Methods
B2B account research has become a standard part of most sales workflows. Teams build lists, gather…
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How to Identify Digital Transformation Initiatives at Target Companies
Why Most GTM Teams Miss Digital Transformation Initiatives Sales and GTM teams spend a lot of…
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Best Firmographic Data Providers for B2B Teams
Choosing between firmographic data providers is harder than it looks. Most platforms claim similar coverage, accuracy,…
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What Is Technographic Data in B2B? How to Identify Technology Signals
What Is Technographic Data? Technographic data is information about the technologies a company uses, including its…
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Firmographic Data: What It Is and How B2B Teams Use It
Most B2B teams have a targeting problem and they do not know it yet. They are…
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Best Data Enrichment Services for B2B in 2026
Access to data is no longer the problem. Getting usable, accurate data is. Most enrichment tools…
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