Author: Olivia Siddle

Olivia Siddle is a go-to-market strategist with 12+ years of experience in B2B. She writes about sales, marketing, and buyer behavior, with a focus on improving prospecting and engagement. Her approach centers on clarity, relevance, and practical insights.

Best Southeast Asia Company Data Providers for B2B Sales (2026)
Your ICP is a procurement director at a manufacturing company in Penang, a finance head at…
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10 Best Contact Data Providers in India for B2B Sales (2026)
Most data providers work well for India’s major IT and SaaS hubs. The gaps appear when…
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Best Platforms to Track Government Bids and Contracts (2026)
Most government BD teams have the same problem. They find out about contracts after a competitor…
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Best GovWin Alternatives for Government Sales Teams (2026)
GovWin by Deltek is the default platform for federal BD teams. It is also the reason…
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Best Government Tender Websites to Find Opportunities (2026)
Government tenders are published across hundreds of portals. US federal opportunities alone span SAM.gov, FPDS-NG, dozens…
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How a $25M+ ARR EdTech SaaS Company Doubled SDR Account Coverage
A $25M+ ARR EdTech SaaS company needed a scalable way to identify and track school principals…
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How a Series B Cybersecurity Company Freed Up 55% of Prospecting Bandwidth
A Series B cybersecurity company wanted to scale outbound prospecting without increasing headcount. However, BDRs were…
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How an $800M+ ARR Payment Software Company Expanded Account Coverage by 36%
A leading payment software company wanted to improve account coverage across its target market. While the…
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How a $30M+ ARR QA SaaS Company Scaled Account Qualification Using Custom Signals
A $30M+ ARR QA automation SaaS company transformed an 8–10 person research operation into an automated…
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