Author: Olivia Siddle

Olivia Siddle is a go-to-market strategist with 12+ years of experience in B2B. She writes about sales, marketing, and buyer behavior, with a focus on improving prospecting and engagement. Her approach centers on clarity, relevance, and practical insights.

What Is Technographic Data in B2B? How to Identify Technology Signals
What Is Technographic Data? Technographic data is information about the technologies a company uses, including its…
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Firmographic Data: What It Is and How B2B Teams Use It
Most B2B teams have a targeting problem and they do not know it yet. They are…
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Contact Data Enrichment Techniques for B2B: Methods &Tools
You sent 500 emails last month. Got 12 replies. Your team is frustrated. Your pipeline is…
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B2B Data Enrichment: Improve Data Quality & Pipeline Growth
Most B2B teams have a data problem that shows up as a pipeline problem. Reps are…
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Best ABM Tools for B2B Teams (2026 Comparison)
Most ABM tools comparisons give you a list. What you actually need is a clear decision….
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ABM Platforms Explained: Data, Targeting, and Execution Layers
Is This Blog for You? Whether you’re hearing “ABM platforms” for the first time or you’ve…
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ABM Strategy Template: Free Templates for Planning, Campaigns, and Playbooks
Account-based marketing works best when it runs as a coordinated system. In practice, it’s usually built…
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Account-Based Marketing Strategy: Find High-Intent B2B Accounts
Account-based marketing starts with a clear set of target accounts, but results depend on how effectively…
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LinkedIn Prospecting for B2B Sales Teams at Scale
LinkedIn is one of the most effective channels for B2B prospecting, especially for SaaS, technology, and…
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