Author: Olivia Siddle

Olivia Siddle is a go-to-market strategist with 12+ years of experience in B2B. She writes about sales, marketing, and buyer behavior, with a focus on improving prospecting and engagement. Her approach centers on clarity, relevance, and practical insights.

ICP Scoring Rubric for B2B SaaS: Definition, Criteria, Methodology
An ideal customer profile tells you who your best customers are. It does not tell your…
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B2B Account Intelligence Research Methods
B2B account research has become a standard part of most sales workflows. Teams build lists, gather…
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How to Identify Digital Transformation Initiatives at Target Companies
Why Most GTM Teams Miss Digital Transformation Initiatives Sales and GTM teams spend a lot of…
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Best Firmographic Data Providers for B2B Teams
Choosing between firmographic data providers is harder than it looks. Most platforms claim similar coverage, accuracy,…
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What Is Technographic Data in B2B? How to Identify Technology Signals
What Is Technographic Data? Technographic data is information about the technologies a company uses, including its…
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Firmographic Data: What It Is and How B2B Teams Use It
Most B2B teams have a targeting problem and they do not know it yet. They are…
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Contact Data Enrichment Techniques for B2B: Methods &Tools
You sent 500 emails last month. Got 12 replies. Your team is frustrated. Your pipeline is…
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B2B Data Enrichment: Improve Data Quality & Pipeline Growth
Most B2B teams have a data problem that shows up as a pipeline problem. Reps are…
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Best ABM Tools for B2B Teams (2026 Comparison)
Most ABM tools comparisons give you a list. What you actually need is a clear decision….
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