Author: Olivia Siddle

Olivia Siddle is a go-to-market strategist with 12+ years of experience in B2B. She writes about sales, marketing, and buyer behavior, with a focus on improving prospecting and engagement. Her approach centers on clarity, relevance, and practical insights.

B2B Account Intelligence Research Methods
B2B account research has become a standard part of most sales workflows. Teams build lists, gather…
Read More B2B Account Intelligence Research Methods
How to Identify Digital Transformation Initiatives at Target Companies
Why Most GTM Teams Miss Digital Transformation Initiatives Sales and GTM teams spend a lot of…
Read More How to Identify Digital Transformation Initiatives at Target Companies
Best Firmographic Data Providers for B2B Teams
Choosing between firmographic data providers is harder than it looks. Most platforms claim similar coverage, accuracy,…
Read More Best Firmographic Data Providers for B2B Teams
What Is Technographic Data in B2B? How to Identify Technology Signals
What Is Technographic Data? Technographic data is information about the technologies a company uses, including its…
Read More What Is Technographic Data in B2B? How to Identify Technology Signals
Firmographic Data: What It Is and How B2B Teams Use It
Most B2B teams have a targeting problem and they do not know it yet. They are…
Read More Firmographic Data: What It Is and How B2B Teams Use It
Contact Data Enrichment Techniques for B2B: Methods &Tools
You sent 500 emails last month. Got 12 replies. Your team is frustrated. Your pipeline is…
Read More Contact Data Enrichment Techniques for B2B: Methods &Tools
B2B Data Enrichment: Improve Data Quality & Pipeline Growth
Most B2B teams have a data problem that shows up as a pipeline problem. Reps are…
Read More B2B Data Enrichment: Improve Data Quality & Pipeline Growth
Best ABM Tools for B2B Teams (2026 Comparison)
Most ABM tools comparisons give you a list. What you actually need is a clear decision….
Read More Best ABM Tools for B2B Teams (2026 Comparison)
ABM Platforms Explained: Data, Targeting, and Execution Layers
Is This Blog for You? Whether you’re hearing “ABM platforms” for the first time or you’ve…
Read More ABM Platforms Explained: Data, Targeting, and Execution Layers