Author: Olivia Siddle

Olivia Siddle is a go-to-market strategist with 12+ years of experience in B2B. She writes about sales, marketing, and buyer behavior, with a focus on improving prospecting and engagement. Her approach centers on clarity, relevance, and practical insights.

Best GTM and Sales Intelligence Tools for B2B Teams in 2026
The right GTM and sales intelligence tools help B2B teams build qualified pipelines by combining contact…
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Best B2B Sales Prospecting Tools for Outbound Teams in 2026
B2B sales prospecting tools help revenue teams identify the right accounts, find decision-makers, and prioritize prospects…
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How to Sell to US Counties: Finding Buying Signals and Decision Makers
There are more than 3,000 county governments in the United States. Most B2G (business-to-government) sales teams…
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9 Best UAE Company Databases for B2B Sales Teams (2026)
Finding accurate UAE company data is harder than most outbound teams expect. Global databases are built…
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Best GDPR Compliant Data Providers for B2B Sales Teams (2026)
For B2B sales teams prospecting into Europe, using contact data from a non-compliant source creates real…
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Best IT Services Company Data Providers for B2B Sales (2026)
IT services is a broad category that includes MSPs, system integrators, IT consultancies, and IT staffing…
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Best Southeast Asia Company Data Providers for B2B Sales (2026)
Your ICP is a procurement director at a manufacturing company in Penang, a finance head at…
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Best Platforms to Track Government Bids and Contracts (2026)
Most government BD teams have the same problem. They find out about contracts after a competitor…
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Best GovWin Alternatives for Government Sales Teams (2026)
GovWin by Deltek is the default platform for federal BD teams. It is also the reason…
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