Author: Olivia Siddle

Olivia Siddle is a go-to-market strategist with 12+ years of experience in B2B. She writes about sales, marketing, and buyer behavior, with a focus on improving prospecting and engagement. Her approach centers on clarity, relevance, and practical insights.

How Modern BDRs Run Prospecting End-to-End: BDR Prospecting Framework
Most BDR teams don’t have a lead volume problem—they have a lead quality problem that breaks…
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How Poor Sales Data Quality Hurts Sales Performance (And How Teams Fix It)
Most sales leaders diagnose performance problems by looking at activity metrics, conversion rates, or win rates….
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B2B Data Quality: The Foundation of Predictable Outbound
Most outbound failures don’t happen at the moment of send. They happen weeks earlier, when incomplete…
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AI BDR: What the Business Development Role Looks Like Now
An AI BDR is an automated system that handles prospect research, data validation, and preparation—freeing sales…
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SDR vs BDR: What’s the Difference? A GTM Operator’s Guide
Choosing between an SDR and a BDR isn’t about job titles. It’s an operating model decision…
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SDR Prospecting Workflow: How Top Teams Save 10+ Hours/Week
Every SDR knows the feeling: a lead list that looks simple on paper turns into hours…
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Lead Enrichment & Research Automation: The FETE Framework
Your CRM has 10,000 leads. Only 2,800 are actually usable. The rest are missing job titles,…
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