Author: Olivia Siddle

Olivia Siddle is a go-to-market strategist with 12+ years of experience in B2B. She writes about sales, marketing, and buyer behavior, with a focus on improving prospecting and engagement. Her approach centers on clarity, relevance, and practical insights.

Lead Enrichment Tools Compared: Apollo, Clearbit, Clay, and Pintel.AI
Your CRM is only as good as the data inside it. Right now, most GTM teams…
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What Slows Down BDR Productivity at Scale
BDR productivity slows down not because reps work less, but because the systems around them stop…
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AI SDR Tools in 2026: Fixing the Research and Qualification Bottleneck
Your SDRs aren’t struggling to write emails. They’re drowning in pre-work. Every quarter, the same pattern…
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BDR Playbook: How Modern BDR Prospecting Actually Works in 2026
Why Most Prospecting Playbooks Are Already Obsolete BDR prospecting feels harder than it used to. Activity…
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Why BDRs Aren’t Setting Meetings (Even With High Activity and the Right Titles)
When BDRs aren’t setting meetings despite high activity and seemingly sound targeting, the problem usually isn’t…
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SDRs Spend Too Much Time Prospecting. Here’s How Teams Automate It:
The average SDR spends 40% of their day on manual prospecting. That’s researching accounts, finding contact…
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How to Find High-Quality B2B Prospects Using Accurate B2B Data
Most GTM teams don’t have a lead volume problem—they have a lead quality problem. SDRs waste…
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Prospecting and Qualifying Leads in Modern Outbound Workflows
Outbound teams that hit quota consistently master two interconnected disciplines: prospecting and qualifying leads systematically. The…
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Top SDR Prospecting Mistakes and How to Fix Them
The difference between SDRs who consistently hit quota and those who struggle is not work ethic….
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