Poor Data Quality Costs B2B Sales Teams Millions Every Year: 10 Statistics You Need to Know
By the Pintel.ai GTM Research Team, B2B Sales Data and RevOps Analysts. Around 70% of CRM data becomes outdated, incomplete, or inaccurate over time, and industry research suggests poor data quality can cost companies 15–25% of their annual revenue. For a business generating $10 million in annual revenue, that represents up to $2.5 million in…