Lead Enrichment & Research Automation: The FETE Framework
Your CRM has 10,000 leads. Only 2,800 are actually usable. The rest are missing job titles, have outdated company data, or lack the context your SDRs need to write relevant outreach. So your reps spend 6 hours a week researching basics—titles, company size, tech stack—before they can even start personalising. This isn’t an SDR problem….
