Mcgee's Crossroads Middle School is actively enhancing its campus infrastructure and expanding its digital learning environments. The school implements significant facility upgrades, including improvements to its HVAC systems and athletic facilities, alongside ongoing deployment of instructional technology. These operational improvements aim to provide modern and efficient learning spaces for students and staff.
These initiatives create operational pressure for maintaining diverse technological systems and coordinating facility improvements. Key systems for digital learning, campus safety, and building management become operationally important. Vendors can support Mcgee's Crossroads Middle School with solutions for facility modernization, integrated classroom technology, and student success platforms.
Mcgee's Crossroads Middle School Snapshot
Location: 13353 NC Highway 210, Benson, NC 27504
School District: Johnston County Public Schools
Grades Served: 6th - 8th
Technology Environment: Deploying Chromebook-supported learning systems and utilizing Smart Panels for instruction. The district guides digital learning with a 2021-2026 Technology Plan.
Key Initiative: Campus facilities upgrades including HVAC improvements and athletic enhancements.
Website: https://www.johnston.k12.nc.us/mcms
Recent Funding and Procurement Activity
| Funding Activity | Amount | Operational Area | Current School-Level Relevance |
|---|---|---|---|
| Johnston County Public Schools General Obligation (GO) bond for facility projects | $120,000,000 (District-level funding, approved June 2024, to be voted on by taxpayers in November 2024) | Facility Modernization, Infrastructure | Funds specific projects, including HVAC improvements, paving the bus drive, and adding bleachers in the gym at Mcgee's Crossroads Middle School, as updated November 2025. |
| Request for Proposals (RFP) for Student Success Curriculum (JCPS-wide) | Not specified (Pricing options requested) | Curriculum & Instructional Support | Curriculum acquisition for the 2025-2026 school year, focusing on leadership, character building, resilience, bully prevention, and substance use prevention, directly impacting student support programs. |
Leadership and Key Buying Personas
| Name | Role | Department | Public Contact |
|---|---|---|---|
| Larkeysha M. Sheppard | Principal | Administration | - |
| Centora Holder | Assistant Principal | Administration | - |
| Timothy Dugan | Assistant Principal | Administration | - |
| Bradley Parnell | Digital Literacy Coordinator | Instructional Technology | - |
| Nikhol Scheuerle | Media Coordinator | Instructional Technology | - |
| Stenson Lee | SIT Chair, Grade 8 ELA Teacher | School Improvement Team | - |
| Michelle R. Turnage | Technology Officer (District-level) | Technology Services | 919-205-9050 X 7069 |
| Michell McNeill | Executive Director of Instructional Technology (District-level) | Instructional Technology | - |
| David Hinrichs | Director of Digital Learning Platforms and Pedagogy (District-level) | Digital Learning Platforms | - |
Key Initiatives at a Glance
- Implementing campus-wide HVAC improvements
- Paving the bus drive and seal coating parking areas
- Adding bleachers in the gymnasium
- Enhancing digital learning environments with Chromebooks and Smart Panels
- Integrating Student Success Curriculum for academic and social development
- Supporting the Advancement Via Individual Determination (AVID) program
What Companies Can Sell to Mcgee's Crossroads Middle School
| Who Can Sell Here | Current Initiative | Operational Pressure | Seller Positioning |
|---|---|---|---|
| Facilities & HVAC Solutions | Implementing campus-wide HVAC improvements | Ensuring consistent climate control across diverse learning spaces. | Offer energy-efficient HVAC systems for school facilities. |
| Paving the bus drive and seal coating parking areas | Managing campus traffic flow and maintaining safe vehicle access. | Provide durable paving and sealcoating materials and services. | |
| Adding bleachers in the gymnasium | Upgrading athletic and assembly venues for student and community use. | Supply durable and safe seating solutions for athletic facilities. | |
| Classroom Technology Vendors | Enhancing digital learning environments | Coordinating diverse hardware and software for consistent classroom access. | Offer integrated classroom technology solutions. |
| Supporting Chromebook-supported learning systems | Managing device lifecycles and ensuring equitable access to digital tools. | Provide device management, accessories, and support services. | |
| Instructional Software & Curriculum | Integrating Student Success Curriculum | Implementing comprehensive programs that align with student development goals. | Offer K-12 curricula for social-emotional learning. |
| Supporting the AVID program | Delivering resources that bolster college and career readiness. | Provide academic support platforms and college readiness tools. | |
| Educational Infrastructure Support | District-wide 2021-2026 Technology Plan implementation | Ensuring robust network performance and data security. | Supply network infrastructure, cybersecurity, and support services. |
Need help selling to U.S. Schools?
Identify school buying signals like grants, contract renewals, and more, find key decision-maker contacts, and reach out to the right schools at the right time with Pintel.ai.
Why Companies Should Consider Selling to Mcgee's Crossroads Middle School
- Active operational expansion in campus infrastructure and athletic facilities.
- Ongoing investment in digital learning tools and instructional technology for students.
- Procurement activity at the district level for student success curriculum signals readiness to invest in educational programs.
- Dependency on reliable technology infrastructure for daily operations and instructional delivery.
- Consistent efforts to enhance learning environments support long-term vendor partnerships.
1. Campus Facilities Upgrades
What Mcgee's Crossroads Middle School Is Doing
Mcgee's Crossroads Middle School is currently undergoing significant campus improvements, including upgrades to its Heating, Ventilation, and Air Conditioning (HVAC) systems. The school is also paving its bus drive and seal coating the parking lots to improve safety and accessibility. Additionally, the gymnasium is receiving new bleachers to enhance athletic and assembly functions.
Key Buyer Personas
- Principal
- Assistant Principal
- Director of Facilities (District-level)
- Operations Manager (District-level)
Operational Challenges
- Coordinating facility upgrades may disrupt daily school operations and student access.
- Integrating new HVAC systems might create energy management inconsistencies.
- Paving projects require careful scheduling to minimize impact on bus routes and parent drop-off zones.
Relevant Company Categories for Mcgee's Crossroads Middle School
- HVAC System Providers
- Paving and Sealcoating Contractors
- Athletic Seating Manufacturers
- Construction Management Services
Companies That Can Sell to Mcgee's Crossroads Middle School
HVAC System Providers
Trane — Offers a range of HVAC systems, services, and energy solutions for commercial and institutional buildings.
Relevant for: Supplying and installing energy-efficient climate control systems for the school's modernized facilities.
Johnson Controls — Provides building technologies, solutions, and services, including HVAC, to create smart and sustainable environments.
Relevant for: Delivering integrated HVAC controls and solutions to ensure optimal environmental conditions.
Sample Outbound Angle
"Noticed Mcgee's Crossroads Middle School is enhancing campus infrastructure, including HVAC upgrades and parking lot improvements.
Schools undertaking similar facility modernizations often face coordination gaps between contractors and operational teams, leading to scheduling conflicts.
Many districts are leveraging project management platforms to centralize communication and track progress during these upgrades. Worth discussing if that's an area of focus?"
2. Digital Learning Environment Enhancement
What Mcgee's Crossroads Middle School Is Doing
Mcgee's Crossroads Middle School is actively enhancing its digital learning environments, utilizing Chromebook carts for flexible classroom integration and Smart Panels for interactive instruction. These efforts align with Johnston County Public Schools' broader 2021-2026 Technology Plan, which focuses on providing equitable access to high-quality digital learning experiences and preparing students for a technology-driven world.
Key Buyer Personas
- Principal
- Assistant Principal
- Digital Literacy Coordinator
- Executive Director of Instructional Technology (District-level)
- Director of Digital Learning Platforms and Pedagogy (District-level)
Operational Challenges
- Managing and updating a large fleet of Chromebook devices can lead to device management inefficiencies.
- Ensuring seamless integration and compatibility between Smart Panels and other digital learning tools may create technical inconsistencies.
- Providing ongoing professional development for educators to maximize the use of new digital resources can strain staff capacity.
Relevant Company Categories for Mcgee's Crossroads Middle School
- Classroom Device Management Platforms
- Interactive Display Solutions
- Educational Software Providers
- Professional Development for EdTech
Companies That Can Sell to Mcgee's Crossroads Middle School
Classroom Device Management Platforms
Lightspeed Systems — Provides web filtering, device management, and student safety solutions for K-12.
Relevant for: Centralizing management of Chromebook carts and ensuring a safe digital learning environment.
Jamf — Offers comprehensive Apple device management solutions for educational institutions.
Relevant for: Streamlining deployment, management, and security for school-issued devices within a diverse tech ecosystem.
Interactive Display Solutions
Promethean — Develops interactive flat panels and educational software designed for collaborative learning environments.
Relevant for: Upgrading and maintaining interactive classroom displays for enhanced teaching and student engagement.
Sample Outbound Angle
"It appears Mcgee's Crossroads Middle School continues to enhance its digital learning environments with Chromebooks and Smart Panels.
Organizations scaling similar technology often encounter fragmented data visibility across different device and software platforms.
Many schools are centralizing their edtech data to identify usage patterns and inform future technology investments. Would you be open to a brief conversation about how others are approaching this?"
3. Student Success Curriculum Implementation
What Mcgee's Crossroads Middle School Is Doing
Mcgee's Crossroads Middle School is part of a district-wide initiative by Johnston County Public Schools to implement a new Student Success Curriculum. An RFP was issued in December 2024 to acquire curriculum materials for the 2025-2026 school year, focusing on student growth in areas such as leadership, character building, resilience, bully prevention, and substance use prevention. This curriculum aims to support students' academic and social development.
Key Buyer Personas
- Principal
- Assistant Principal
- SIT Chair, Grade 8 ELA Teacher
- Director of Student Services (District-level)
- Curriculum Coordinator (District-level)
Operational Challenges
- Integrating new curriculum materials into existing lesson plans requires significant teacher training and support.
- Measuring the effectiveness of character development and prevention programs can create reporting complexities.
- Ensuring consistent delivery of the curriculum across all grade levels requires strong cross-departmental coordination.
Relevant Company Categories for Mcgee's Crossroads Middle School
- Social-Emotional Learning (SEL) Curriculum Providers
- Character Education Programs
- Student Well-being Platforms
- Curriculum Implementation Support
Companies That Can Sell to Mcgee's Crossroads Middle School
Social-Emotional Learning (SEL) Curriculum Providers
Second Step — Offers evidence-based social-emotional learning programs for K-8.
Relevant for: Providing structured curriculum and professional development to support student social and emotional growth.
Committee for Children — Develops research-backed programs focused on child protection, bullying prevention, and social-emotional learning.
Relevant for: Supplying comprehensive materials for bully prevention and resilience building within the new curriculum.
Sample Outbound Angle
"Saw that Johnston County Public Schools is implementing a Student Success Curriculum for the 2025-2026 school year, impacting schools like Mcgee's Crossroads Middle.
Districts rolling out new curriculum often find it challenging to track student engagement and impact consistently across various programs.
Some schools are using data platforms to gain deeper insights into curriculum effectiveness and identify areas for targeted student support. I can share how this works if it's relevant."
4. AVID Program Support
What Mcgee's Crossroads Middle School Is Doing
Mcgee's Crossroads Middle School proudly participates in the Advancement Via Individual Determination (AVID) Program. This program is an enrichment class integrated into the regular schedule, with AVID learning strategies incorporated across all subjects. The AVID program at Mcgee's Crossroads Middle helps students develop strong study skills, organization, leadership, and prepares them for honors courses and competitive four-year colleges. Applications for the 2026-2027 AVID program were available in February 2026.
Key Buyer Personas
- Principal
- Assistant Principal
- Digital Literacy Coordinator
- AVID Coordinator
- Curriculum Coordinator (District-level)
Operational Challenges
- Ensuring consistent implementation of AVID strategies across all classes requires ongoing teacher training and resource allocation.
- Coordinating field trips and college exploration activities can create logistical and scheduling demands.
- Tracking student progress and outcomes within the AVID program requires robust data collection and reporting mechanisms.
Relevant Company Categories for Mcgee's Crossroads Middle School
- College and Career Readiness Platforms
- Student Support and Mentoring Software
- Organizational Skills Development Tools
- Academic Intervention Programs
Companies That Can Sell to Mcgee's Crossroads Middle School
College and Career Readiness Platforms
Naviance — Provides a comprehensive college and career readiness platform for students to explore options, build résumés, and apply to schools.
Relevant for: Supporting AVID students with tools for college and career exploration and application processes.
Common App — A centralized application platform used by many colleges and universities.
Relevant for: Streamlining the college application process for AVID students pursuing higher education.
Sample Outbound Angle
"Understood Mcgee's Crossroads Middle School is actively supporting its AVID program, with applications for the 2026-2027 academic year recently opened.
Schools enhancing college and career readiness initiatives often navigate complex student tracking and reporting requirements across multiple systems.
Many AVID schools are centralizing their student progress data to streamline reporting and identify areas where students need additional support for college applications. Could this be helpful?"
Final Take
Mcgee's Crossroads Middle School is actively modernizing its physical campus and refining its instructional delivery through digital tools and student support programs. Recent facility upgrades, including HVAC, paving, and gym bleachers, signify an operational commitment to student comfort and safety. Concurrently, the school's continuous enhancement of digital learning environments, adoption of a Student Success Curriculum, and dedicated AVID program indicate an active buying environment for instructional technology and student development platforms. These initiatives create operational pressures for coordinated implementation and effective resource management, presenting clear opportunities for vendors specializing in facility solutions, integrated classroom technology, and student success platforms.
Need help selling to U.S. Schools?
Identify school buying signals like grants, contract renewals, and more, find key decision-maker contacts, and reach out to the right schools at the right time with Pintel.ai.
Explore More School Initiatives and Vendor Opportunities
- Liberty Middle Initiatives and Sales Opportunities
- Gilbert Linkous Elementary Initiatives and Sales Opportunities
- Chapelwood Elementary School Initiatives and Sales Opportunities
- Clark Intermediate Initiatives and Sales Opportunities
- Sumner County Initiatives and Sales Opportunities
Frequently Asked Questions
What technology initiatives are active at Mcgee's Crossroads Middle School in 2026? Mcgee's Crossroads Middle School is enhancing digital learning with Chromebooks and Smart Panels, guided by the district's 2021-2026 Technology Plan.
What campus modernization projects are underway at Mcgee's Crossroads Middle School? Campus modernization includes HVAC improvements, paving the bus drive and parking lots, and adding bleachers in the gymnasium, as updated in November 2025.
Who are the key decision-makers for technology purchases at Mcgee's Crossroads Middle School? Key decision-makers include the Principal, Assistant Principals, and the Digital Literacy Coordinator, with district-level technology leadership also influential.
Does Mcgee's Crossroads Middle School have any active curriculum adoption programs? Yes, Johnston County Public Schools issued an RFP in December 2024 for a Student Success Curriculum for the 2025-2026 school year, impacting Mcgee's Crossroads Middle.
How can vendors sell facility solutions to Mcgee's Crossroads Middle School? Vendors can position solutions for HVAC systems, paving services, and athletic facility seating, aligning with current campus upgrade initiatives.