Elmbrook Schools is actively modernizing its campus infrastructure and expanding its technology environment to support current and future educational programming. The district is implementing a comprehensive 20-Year Facility Plan, addressing major building systems, safety technology, and learning space renovations across its schools. Concurrently, Elmbrook Schools operates a robust digital learning ecosystem, including a 1:1 device program and an advanced network infrastructure.
These initiatives create operational pressure to integrate new systems, maintain high network performance, and ensure digital safety. Systems supporting facilities management, network visibility, and instructional technology are becoming increasingly important. Vendors can support Elmbrook Schools by offering solutions in campus modernization, network security, and educational technology integration.
Elmbrook Schools Snapshot
Location: Brookfield, Wisconsin
School District: School District of Elmbrook
Grades Served: PK-12
Technology Environment: Chromebooks, iPads, Google Apps, Securly for digital safety, Extreme Networks for Wi-Fi 6 infrastructure, ExtremeCloud IQ, ExtremeAnalytics.
Key Initiative: 20-Year Facility Plan and network infrastructure modernization.
Website: elmbrookschools.org
Recent Funding and Procurement Activity
| Funding Activity | Amount | Operational Area | Current School-Level Relevance |
|---|---|---|---|
| Planned annual operating budget allocation for facility maintenance | $71 Million (over next ten years) | Building systems, roofs, parking lots, athletic fields, security cameras, monitoring systems | Funds ongoing repairs and replacements impacting all school facilities and safety technology. |
| Proposed voter-approved referendum for renovations | $100 Million | Major renovations at Pilgrim Park Middle School, Swanson Elementary School, Wisconsin Hills Middle School, and Tonawanda Elementary School | Supports significant upgrades to learning spaces, accessibility, and safety standards at targeted schools. |
| Investment in Fairview South School remodel | $3.4 Million (in 2025) | East wing remodel including gymnasium, learning spaces, kitchen, and office space | Directly impacted a special education cooperative school's learning and operational environments. |
Leadership and Key Buying Personas
| Name | Role | Department | Public Contact |
|---|---|---|---|
| Dr. Mark Hansen | Superintendent | Administration | - |
| Chris Thompson | Chief Strategy Officer | Technology | thompsoc@elmbrookschools.org |
| Dan Scott | Director of Technology | Technology | scottd@elmbrookschools.org |
| Rick Dmach | Director of Facilities | Facilities | - |
| Jean Loepfe | Helpdesk Analyst | Technology | loepfej@elmbrookschools.org |
Key Initiatives at a Glance
- Advancing a comprehensive 20-Year Facility Plan across multiple campuses.
- Deploying Wi-Fi 6 network infrastructure and management platforms.
- Implementing and managing a 1:1 device program with integrated digital safety.
- Expanding the LAUNCH career-based learning program.
- Focusing on Science-Based Reading curriculum implementation.
What Companies Can Sell to Elmbrook Schools
| Who Can Sell Here | Current Initiative | Operational Pressure | Seller Positioning |
|---|---|---|---|
| Facility Modernization Contractors | 20-Year Facility Plan development and implementation. | Aging infrastructure requires significant upgrades to support current learning environments. | Offer comprehensive project management and construction services for school renovations. |
| Modernizing learning spaces at Pilgrim Park Middle School, Tonawanda Elementary School, Swanson Elementary School. | Outdated classroom configurations and limited accessibility impede instructional delivery and student experience. | Provide specialized solutions for modern classroom design, ADA compliance, and flexible learning environments. | |
| Network Infrastructure Providers | Deploying Wi-Fi 6 access points and switches. | High device density demands robust and high-performing wireless connectivity. | Supply scalable network hardware and software for reliable, high-speed campus-wide connectivity. |
| Managing network performance and security. | Ensuring network stability and data protection for integrated security and building automation systems. | Offer advanced network monitoring, analytics, and security solutions for integrated operational technology. | |
| Digital Safety & Device Management Platforms | Operating a 1:1 device program. | Managing and securing a large fleet of student devices used both in school and at home. | Provide solutions for content filtering, usage monitoring, and device management for student devices. |
| Implementing digital citizenship curriculum. | Educating students and parents on safe and responsible technology use. | Offer educational resources and tools that support digital literacy and online safety. | |
| Career & Technical Education (CTE) Solution Providers | Expanding the LAUNCH career-based learning program. | Diverse program strands require specialized equipment and experiential learning tools. | Supply vocational equipment, simulation tools, and industry-specific learning platforms. |
| Developing potential dedicated LAUNCH facilities. | Need for flexible and adaptable spaces to accommodate various career-focused programs. | Provide design and outfitting services for modern CTE learning labs and workshops. | |
| Literacy & Curriculum Solution Providers | Implementing Science-Based Reading curriculum. | Achieving specific proficiency targets in early literacy. | Offer research-backed literacy programs and assessment tools aligned with science-based reading principles. |
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Why Companies Should Consider Selling to Elmbrook Schools
- Elmbrook Schools actively invests in multi-year facility modernization, signaling sustained project opportunities.
- The district recently completed significant network upgrades, indicating an operational environment open to technology integrations and enhancements.
- Their established 1:1 device program creates continuous needs for management, security, and instructional support solutions.
- Elmbrook Schools demonstrates a commitment to specialized learning programs like LAUNCH, requiring tailored educational technology and facility solutions.
- The focus on specific academic goals, such as early literacy proficiency, drives demand for targeted instructional resources and assessment tools.
1. Campus Modernization and Infrastructure Upgrades
What Elmbrook Schools Is Doing
Elmbrook Schools launched a 20-Year Facility Plan in August 2025 to address aging infrastructure across its campuses. This plan includes allocating $71 million from operating budgets over the next decade for repairs to major building systems, roofs, parking lots, athletic fields, security cameras, and monitoring systems. Additionally, the district is considering a $100 million voter-approved referendum for extensive renovations at Pilgrim Park Middle School, Swanson Elementary School, Wisconsin Hills Middle School, and Tonawanda Elementary School.
Buyer Personas
- Director of Facilities
- Superintendent
- School Principals (Pilgrim Park Middle School, Tonawanda Elementary School, Swanson Elementary School)
- Director of Technology (for security and monitoring systems)
Operational Challenges
- Coordinating numerous repair and renovation projects across multiple school sites creates logistical complexities.
- Integrating new security camera and monitoring systems with existing campus infrastructure may lead to compatibility issues.
- Ensuring minimal disruption to active learning environments during extensive construction or renovation phases is challenging.
- Upgrading older building systems like HVAC and electrical requires specialized expertise and phased implementation.
Company Categories That Can Sell to Elmbrook Schools
- Construction Management Firms
- Architectural and Engineering Services
- Security Systems Integrators
- HVAC and Electrical Contractors
- Sports Facility Contractors
Companies That Can Sell to Elmbrook Schools
Facility Modernization Services
Bray Architects — Provides architectural design and planning for educational facilities.
Relevant for: Designing modern learning spaces and addressing accessibility requirements in school renovations.
CG Schmidt Construction — Offers construction management and general contracting services.
Relevant for: Executing large-scale renovation projects and managing complex construction timelines.
School Perceptions — Conducts community surveys for school districts.
Relevant for: Gauging community support and informing decisions on facility funding and project scope.
Sample Outbound Angle
"Saw Elmbrook Schools is moving forward with its 20-Year Facility Plan, including significant updates to building systems and security.
Districts undertaking these multi-phase projects often encounter coordination challenges between diverse contractors and maintaining consistent security protocols across upgraded and existing infrastructure.
Many are finding success by partnering with integrators who specialize in unified building management and safety platforms from the planning stage. Would you be open to a brief chat on how others manage this?"
2. Advanced Network Infrastructure Deployment
What Elmbrook Schools Is Doing
Elmbrook Schools recently completed a technology refresh by deploying ExtremeWireless Wi-Fi 6 access points and ExtremeSwitching 5520 switches across the district. The district leverages ExtremeCloud IQ for centralized network management and ExtremeAnalytics for detailed network visibility. This infrastructure supports over 60 devices per classroom, accommodates BYOD, and integrates with video surveillance and building automation systems.
Buyer Personas
- Director of Technology
- Chief Strategy Officer
- Network Infrastructure Manager
- Director of Facilities (for building automation integration)
Operational Challenges
- Maintaining optimal Wi-Fi performance and coverage consistency across all school buildings for high device density.
- Ensuring seamless integration of network infrastructure with existing video surveillance and building automation systems.
- Troubleshooting network issues and managing device access with limited IT staff.
- Protecting network integrity and data privacy against increasing cyber threats.
Company Categories That Can Sell to Elmbrook Schools
- Network Hardware Providers
- Network Management Software
- Cybersecurity Solutions
- Network Monitoring and Analytics
- Wireless Solutions
Companies That Can Sell to Elmbrook Schools
Network Hardware & Software
Extreme Networks — Provides Wi-Fi 6 access points, network switches, and cloud-managed network solutions.
Relevant for: Supplying core network infrastructure components and management platforms.
ExtremeCloud IQ — Cloud-based network management platform.
Relevant for: Centralized configuration, monitoring, and troubleshooting of network devices.
ExtremeAnalytics — Network analytics solution.
Relevant for: Gaining insight into network usage, performance, and security events.
Sample Outbound Angle
"I noted Elmbrook Schools recently completed a refresh with Extreme Networks, deploying Wi-Fi 6 APs and switches.
Often, after a major network deployment, schools look to maximize the return on investment by optimizing traffic flow and securing the edge from new threats.
Many districts are now implementing AI-driven network security and traffic shaping tools to enhance performance and protect their upgraded environments. Could this be relevant for Elmbrook?"
3. Comprehensive 1:1 Device Program and Digital Safety
What Elmbrook Schools Is Doing
Elmbrook Schools operates a 1:1 device program, deploying iPads and Chromebooks to students for both in-school and at-home learning. The district actively uses Securly for internet filtering and monitoring on all district-issued devices. Parents are provided access to a Securly Parent Portal to view internet activity and control Chromebook access, reinforcing digital safety and citizenship education.
Buyer Personas
- Director of Technology
- Instructional Technology Coordinator
- Director of Digital Learning
- Chief Strategy Officer
Operational Challenges
- Managing consistent internet filtering and monitoring across diverse learning environments (school and home).
- Providing ongoing technical support and troubleshooting for a large volume of student devices.
- Ensuring compliance with online safety regulations while maintaining an effective learning experience.
- Educating students and families effectively on digital citizenship and responsible device use.
Company Categories That Can Sell to Elmbrook Schools
- Device Management Software
- Content Filtering Solutions
- Digital Citizenship Platforms
- Technical Support Services
- Student Device Accessories
Companies That Can Sell to Elmbrook Schools
Digital Safety and Device Management
Securly — Provides internet filtering, student safety monitoring, and parental control features for K-12 devices.
Relevant for: Enhancing online safety for students and providing transparency for parents on device usage.
Google for Education — Offers Chromebooks and Google Apps for collaborative learning environments.
Relevant for: Supporting the 1:1 Chromebook program and integrated educational software ecosystem.
Sample Outbound Angle
"Elmbrook Schools emphasizes digital safety within its 1:1 device program, utilizing Securly for filtering and monitoring.
Maintaining consistent digital safety and educational focus across all student devices, especially with varied home internet environments, can present ongoing challenges for IT and instructional teams.
Many districts are exploring supplemental AI-driven monitoring tools that offer real-time insights into student online behavior to proactively address potential risks. Is this an area Elmbrook is currently reviewing?"
4. Expansion of LAUNCH Career-Based Learning Program
What Elmbrook Schools Is Doing
The LAUNCH program, recognized as a 2025 Program of Excellence, offers 12 distinct career-aligned strands such as Data Science, Engineering, and Medicine & Healthcare. Serving over 400 students, the program focuses on connecting classroom learning with real-world professional experiences. In November 2025, the Board discussed options for potential new construction to create a dedicated facility for the LAUNCH program.
Buyer Personas
- Chief Strategy Officer
- Director of Teaching & Learning
- LAUNCH Executive Director (if applicable, though Bob Hall is mentioned in 2025)
- Director of Facilities
- School Counselors / Career Advisors
Operational Challenges
- Providing specialized equipment and software for each of the 12 career strands.
- Coordinating real-world experiences and mentorship opportunities with external industry partners.
- Developing and maintaining flexible learning spaces that can adapt to evolving career fields.
- Integrating diverse program curricula with traditional academic pathways.
Company Categories That Can Sell to Elmbrook Schools
- Career & Technical Education Equipment Suppliers
- Experiential Learning Platforms
- Workforce Development Solutions
- Architectural Planning for CTE Spaces
- Curriculum Development for Specialized Programs
Companies That Can Sell to Elmbrook Schools
Career & Technical Education Solutions
Project Lead The Way — Offers STEM curriculum and teacher professional development.
Relevant for: Providing specialized curriculum and resources for engineering and data science strands within LAUNCH.
Vernier Software & Technology — Supplies data-collection technology for science education.
Relevant for: Equipping Data Science and Medicine & Healthcare strands with tools for scientific inquiry and analysis.
Sample Outbound Angle
"Elmbrook's LAUNCH program, a 2025 Program of Excellence, is expanding its career-based learning opportunities.
Schools scaling innovative CTE programs often face a gap between theoretical instruction and practical, industry-standard tool usage.
Many are bridging this by integrating professional-grade simulation software and specialized lab equipment to ensure students gain hands-on proficiency before entering the workforce. Is this a focus for LAUNCH's continued growth?"
5. Science-Based Reading Curriculum Implementation
What Elmbrook Schools Is Doing
Elmbrook Schools continues its implementation of a Science-Based Reading approach, which was rolled out in the 2023-2024 school year. The district's 2025-2026 strategy includes a goal to increase the Early Literacy Composite % Met Benchmark for grades K-1 to 70% based on Spring 2026 Assessments. This initiative emphasizes word recognition and language comprehension.
Buyer Personas
- Director of Teaching & Learning
- Curriculum Coordinator (English Language Arts)
- Elementary School Principals
- Special Education Director
Operational Challenges
- Ensuring consistent implementation of new instructional methods across all K-1 teachers.
- Providing ongoing professional development and coaching for educators on science-based reading strategies.
- Selecting and integrating effective diagnostic and progress monitoring tools.
- Adapting existing literacy resources to align with the science-based reading framework.
Company Categories That Can Sell to Elmbrook Schools
- Literacy Assessment Tools
- Early Literacy Programs
- Professional Development for ELA Teachers
- Curriculum Materials Publishers
- Reading Intervention Software
Companies That Can Sell to Elmbrook Schools
Literacy Curriculum & Assessment
Lexia Learning — Provides personalized literacy instruction and assessment programs.
Relevant for: Supporting differentiated instruction and progress monitoring within the science-based reading framework.
Heggerty Phonemic Awareness — Offers systematic phonemic awareness curriculum.
Relevant for: Strengthening foundational word recognition skills for early learners.
Sample Outbound Angle
"Recognized Elmbrook Schools' ongoing commitment to their Science-Based Reading curriculum, with a specific goal for K-1 literacy in Spring 2026.
Many districts focusing on science-based reading find that ensuring fidelity of implementation across all classrooms requires consistent, data-driven teacher support and specialized professional learning.
Some are leveraging adaptive professional development platforms that provide targeted coaching and resources based on real-time classroom data. Could this approach help Elmbrook achieve its literacy benchmarks?"
Final Take
Elmbrook Schools is actively pursuing significant campus modernization and maintaining a high-performance technology infrastructure. Current operational pressures involve managing large-scale facility upgrades, ensuring seamless network operations, and optimizing digital learning environments for student safety and academic success. Vendors offering specialized solutions in construction management, network analytics, digital safety platforms, career education tools, and literacy resources can strategically position their offerings to align with Elmbrook Schools' ongoing initiatives and address these specific operational challenges.
Need help selling to U.S. Schools?
Identify school buying signals like grants, contract renewals, and more, find key decision-maker contacts, and reach out to the right schools at the right time with Pintel.ai.
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Frequently Asked Questions
What are Elmbrook Schools' current major modernization plans? Elmbrook Schools is advancing a 20-Year Facility Plan, including $71 million for maintenance and a proposed $100 million referendum for renovations at four specific schools.
Who are the key technology decision-makers at Elmbrook Schools? Dan Scott, Director of Technology, and Chris Thompson, Chief Strategy Officer, are primary contacts for technology-related initiatives.
Does Elmbrook Schools have an active 1:1 device program? Yes, Elmbrook Schools deploys iPads and Chromebooks to students, utilizing Securly for internet filtering and monitoring.
What instructional focus does Elmbrook Schools have regarding literacy? The district is implementing a Science-Based Reading curriculum, aiming to increase early literacy proficiency by Spring 2026.
Are there opportunities for vendors in career and technical education at Elmbrook Schools? Yes, the expanding LAUNCH program, a 2025 Program of Excellence, seeks partners for its 12 career-aligned strands and potential dedicated facilities.