Zurn Elkay Water Solutions is a leading manufacturer and marketer of water management solutions for institutional, commercial, and residential markets. The company operates within the industrial and building products sectors, designing and producing items like plumbing fixtures, water safety devices, and filtered drinking water products. Their business model primarily focuses on B2B sales, serving new construction and retrofit projects across various segments such as education and healthcare.
The company is undergoing significant digital transformation efforts to modernize its internal operations and product offerings. These initiatives create critical dependencies on system integrations and precise data management across their enterprise resource planning (ERP), e-commerce, and product development workflows. This page analyzes specific digital transformation initiatives at Zurn Elkay Water Solutions, identifies associated operational challenges, and highlights potential sales opportunities for vendors.
Zurn Elkay Water Solutions Snapshot
Headquarters: Milwaukee, Wisconsin, United States
Number of employees: 2,600
Public or private: Public
Business model: Both
Website: http://www.zurnelkay.com
Zurn Elkay Water Solutions ICP and Buying Roles
Zurn Elkay Water Solutions targets large enterprises and institutional organizations that manage extensive physical infrastructure. These entities require complex water management systems and integrate with construction, healthcare, and educational sectors.
Who drives buying decisions
- Chief Information Officer (CIO) → Oversees enterprise IT strategy and technology investments across core systems.
- VP of Supply Chain → Manages global logistics, supplier relationships, and operational resilience within the supply network.
- Director of IT, ERP Systems → Directs ERP system implementation, integration, and ongoing optimization for financial and operational data.
- Head of E-commerce → Leads digital sales channels, online customer experience, and web platform development.
- Chief Sustainability Officer → Establishes ESG goals and ensures compliance with environmental reporting standards.
Key Digital Transformation Initiatives at Zurn Elkay Water Solutions (At a Glance)
- Implementing D365 Finance & Operations: Standardizing financial, human resources, and operational data across the enterprise.
- Developing connected product ecosystems: Integrating IoT sensors into water management fixtures for usage data.
- Modernizing e-commerce and CMS platforms: Rebuilding online sales channels and centralizing content management.
- Optimizing sustainable supply chain logistics: Digitizing supplier screening and logistics for environmental compliance.
- Centralizing ESG data reporting: Collecting and analyzing environmental metrics for sustainability compliance.
Where Zurn Elkay Water Solutions’s Digital Transformation Creates Sales Opportunities
| Vendor Type | Where to Sell (DT Initiative + Challenge) | Buyer / Owner | Solution Approach |
|---|---|---|---|
| ERP Integration Platforms | Implementing D365 Finance & Operations: transaction data fails to sync between the new ERP and existing CRM systems. | Director of IT, ERP Systems, CIO | Standardize data exchange formats between disparate enterprise applications. |
| Implementing D365 Finance & Operations: supplier records duplicate when migrating data to the new ERP system. | Manager, ERP Business Systems, VP of Finance | Validate master data consistency before migration into new ERP modules. | |
| Implementing D365 Finance & Operations: finance data requires manual reconciliation between Oracle E-Business Suite and D365. | Controller, VP of Finance | Enforce automated reconciliation rules between financial systems to prevent reporting discrepancies. | |
| IoT Data Orchestration Platforms | Developing connected product ecosystems: sensor data from smart fixtures does not propagate to the centralized analytics platform. | Senior Product Manager IoT, Director of Engineering | Route device telemetry from smart products to central data warehouses. |
| Developing connected product ecosystems: alerts for water leak detection fail to trigger real-time maintenance notifications. | Operations Manager, Facilities Manager | Detect anomalous water usage patterns and dispatch immediate service tickets. | |
| Developing connected product ecosystems: water consumption metrics from IoT devices display inconsistencies in reporting dashboards. | Data Analyst, Head of Product Analytics | Validate accuracy and completeness of real-time IoT data streams for compliance reports. | |
| E-commerce Platform Solutions | Modernizing e-commerce and CMS platforms: product specifications display incorrectly on the online catalog after CMS updates. | Head of E-commerce, Marketing Technology Lead | Enforce content governance rules for product information published across sales channels. |
| Modernizing e-commerce and CMS platforms: customer order data does not transfer from the e-commerce platform to the fulfillment system. | E-commerce Operations Manager, IT Director | Standardize order data flow from online storefronts to warehouse management systems. | |
| Supply Chain Visibility Platforms | Optimizing sustainable supply chain logistics: supplier compliance documents are not consistently collected during onboarding processes. | Procurement Manager, VP of Supply Chain | Validate incoming supplier data against regulatory and sustainability requirements. |
| Optimizing sustainable supply chain logistics: real-time shipment tracking data is unavailable for consolidated logistics routes. | Director of Logistics, Supply Chain Planner | Detect deviations in planned logistics schedules and trigger alerts for delayed deliveries. | |
| ESG Reporting & Analytics Platforms | Centralizing ESG data reporting: environmental impact data aggregates manually from various facility systems for quarterly reports. | Chief Sustainability Officer, ESG Reporting Lead | Standardize data collection from diverse sources for automated environmental reporting. |
| Centralizing ESG data reporting: water withdrawal intensity metrics show discrepancies between internal and external reports. | Compliance Officer, ESG Analyst | Validate collected water usage data against regulatory definitions before submission. |
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What makes this Zurn Elkay Water Solutions’s digital transformation unique
Zurn Elkay Water Solutions prioritizes digital transformation specifically to reinforce its commitment to water quality, hygiene, and environmental sustainability. They leverage technology not just for internal efficiency but also to directly enhance the "smart" capabilities of their physical products, such as IoT-enabled water fixtures. This approach integrates digital initiatives deeply into their core product strategy, unlike companies focused solely on back-office system modernizations. Their transformation efforts also heavily depend on precise environmental data to meet ambitious sustainability targets and report progress.
Zurn Elkay Water Solutions’s Digital Transformation: Operational Breakdown
DT Initiative 1: Implementing D365 Finance & Operations
What the company is doing
Zurn Elkay Water Solutions implements Microsoft D365 Finance & Operations to unify its enterprise resource planning. This involves standardizing processes across finance, human resources, and various operational functions. The company integrates this new system with existing CRM, web, and transportation management solutions.
Who owns this
- Director of IT, ERP Systems
- Manager, ERP Business Systems
- D365 Finance & Operations Solution Architect
Where It Fails
- Transaction data fails to sync between the new D365 ERP and existing CRM systems.
- Supplier records duplicate when migrating data into the new D365 ERP system.
- Invoice matching requires manual validation due to inconsistent data between finance modules.
- Financial reports generate with errors when consolidating data from legacy Oracle E-Business Suite.
- Purchase orders do not propagate correctly from procurement to the D365 accounts payable module.
Talk track
Noticed Zurn Elkay Water Solutions implements D365 Finance & Operations to unify its enterprise. Been looking at how some manufacturing teams are standardizing vendor data upfront instead of fixing errors downstream, happy to share what we’re seeing.
DT Initiative 2: Developing connected product ecosystems
What the company is doing
Zurn Elkay Water Solutions develops connected product ecosystems by embedding IoT sensors into water management fixtures. This strategy gathers usage patterns, water consumption metrics, and predictive maintenance needs. These smart solutions provide remote visibility and real-time data for proactive management.
Who owns this
- Senior Product Manager IoT
- Director of Engineering
- Product Development Lead
Where It Fails
- Sensor data from smart faucets and flush valves fails to propagate to the centralized analytics platform.
- Alerts for water leak detection fail to trigger real-time maintenance notifications in the facility management system.
- Water consumption metrics from IoT devices display inconsistencies in reporting dashboards for sustainability.
- Predictive maintenance schedules do not generate accurately due to missing sensor data from connected backflow preventers.
- Handwashing compliance scores show gaps due to sensor communication failures with the remote monitoring system.
Talk track
Looks like Zurn Elkay Water Solutions builds connected product ecosystems with IoT sensors. Been seeing how some industrial product companies are enforcing data validation at the device level instead of troubleshooting faulty insights later, can share what’s working if useful.
DT Initiative 3: Modernizing e-commerce and CMS platforms
What the company is doing
Zurn Elkay Water Solutions modernizes its e-commerce and web content management (CMS) platforms. This project involves a comprehensive update of online sales channels and centralizing content to manage product information efficiently. They purchased Kentico Xperience CMS in 2023 for web content management.
Who owns this
- Head of E-commerce
- Marketing Technology Lead
- IT Director (Web Development)
Where It Fails
- Product specifications display incorrectly on the online catalog after CMS updates.
- Customer order data does not transfer automatically from the e-commerce platform to the fulfillment system.
- Localized website content fails to update consistently across different regional portals.
- Promotional banners do not appear on specified e-commerce pages due to CMS configuration errors.
- Search functionality on the e-commerce site returns irrelevant results when product data is incomplete.
Talk track
Saw Zurn Elkay Water Solutions modernizes its e-commerce and CMS platforms. Been looking at how some building product manufacturers are standardizing product data schemas across content systems instead of manually correcting listings, happy to share what we’re seeing.
DT Initiative 4: Optimizing sustainable supply chain logistics
What the company is doing
Zurn Elkay Water Solutions optimizes its sustainable supply chain logistics through digital tools and processes. This includes systematic supplier screening, logistics route optimization, and enhanced transparency for sustainable sourcing. Their goal is to reduce emissions and improve operational efficiency.
Who owns this
- VP of Supply Chain
- Director of Logistics
- Procurement Manager
Where It Fails
- Supplier compliance documents are not consistently collected during digital onboarding processes.
- Real-time shipment tracking data is unavailable for consolidated logistics routes.
- Environmental data from suppliers remains incomplete within the procurement system.
- Delays in shipment consolidation occur due to manual aggregation of order data from multiple facilities.
- Purchase orders fail to route to the correct supplier due to outdated vendor master data.
Talk track
Noticed Zurn Elkay Water Solutions optimizes sustainable supply chain logistics. Been looking at how some industrial companies are enforcing real-time data validation for supplier information instead of reconciling discrepancies later, can share what’s working if useful.
DT Initiative 5: Centralizing ESG data reporting
What the company is doing
Zurn Elkay Water Solutions centralizes its environmental, social, and governance (ESG) data reporting processes. This involves collecting and analyzing data on water consumption, emissions, and waste from various facilities. The company aims to meet ambitious sustainability targets, including reducing water withdrawal intensity and Scope 1 and Scope 2 emissions.
Who owns this
- Chief Sustainability Officer
- ESG Reporting Lead
- Operations Manager (Facilities)
Where It Fails
- Environmental impact data aggregates manually from various facility systems for quarterly reports.
- Water withdrawal intensity metrics show discrepancies between internal operational dashboards and external sustainability reports.
- Emissions data from manufacturing plants fails to integrate automatically into the central ESG reporting platform.
- Compliance reports generate with missing data fields for waste diversion rates.
- Audit trails for ESG data lack completeness, preventing verification of reported sustainability metrics.
Talk track
Looks like Zurn Elkay Water Solutions centralizes ESG data reporting. Been seeing how some industrial firms are standardizing data ingestion from diverse operational systems instead of manually compiling metrics, happy to share what we’re seeing.
Who Should Target Zurn Elkay Water Solutions Right Now
This account is relevant for:
- ERP System Integrators
- IoT Device Management Platforms
- E-commerce and CMS Solution Providers
- Supply Chain Visibility and Analytics Platforms
- ESG Data Management and Reporting Software
Not a fit for:
- Basic CRM software
- Standalone HR payroll solutions
- Consumer marketing automation tools
When Zurn Elkay Water Solutions Is Worth Prioritizing
Prioritize if:
- You sell solutions that standardize data exchange between D365 ERP and CRM systems.
- You sell platforms that route IoT sensor data from smart products to central analytics systems.
- You sell tools for content governance that prevent product specification errors on e-commerce sites.
- You sell solutions that validate incoming supplier compliance documents during onboarding.
- You sell software that automates environmental impact data collection for ESG reporting.
Deprioritize if:
- Your solution does not address any of the breakdowns identified in their digital transformation initiatives.
- Your product is limited to basic functionality without integration capabilities for enterprise systems.
- Your offering is not built for multi-team or multi-system manufacturing environments.
Who Can Sell to Zurn Elkay Water Solutions Right Now
ERP Integration and Data Management Platforms
Dell Boomi - This company offers an integration platform as a service (iPaaS) that connects cloud and on-premises applications.
Why they are relevant: Transaction data fails to sync between D365 ERP and existing CRM systems, causing operational delays. Dell Boomi can standardize data exchange formats and automate synchronization, preventing data discrepancies.
SnapLogic - This company provides an integration platform that uses AI-powered connectors to automate data workflows.
Why they are relevant: Supplier records duplicate when migrating data to the new D365 ERP system, leading to inconsistent master data. SnapLogic can validate and deduplicate incoming supplier data before integration, ensuring data quality.
Informatica - This company delivers enterprise cloud data management solutions, including data integration and data quality tools.
Why they are relevant: Finance data requires manual reconciliation between Oracle E-Business Suite and D365, introducing reporting errors. Informatica can enforce automated reconciliation rules between disparate financial systems, ensuring accurate financial reporting.
IoT Device Management & Analytics Platforms
PTC ThingWorx - This company provides an industrial IoT platform that connects devices and builds applications for smart products.
Why they are relevant: Sensor data from smart faucets fails to propagate to the centralized analytics platform, limiting remote visibility. PTC ThingWorx can route device telemetry from smart products to central data warehouses, ensuring data delivery.
Uplight - This company offers an IoT platform for utility and energy management, focusing on connected devices and data analysis.
Why they are relevant: Alerts for water leak detection fail to trigger real-time maintenance notifications in the facility management system. Uplight can detect anomalous water usage patterns and dispatch immediate service tickets, preventing extensive damage.
E-commerce and CMS Governance Solutions
Contentful - This company provides a content platform that allows businesses to manage and deliver content across various digital channels.
Why they are relevant: Product specifications display incorrectly on the online catalog after CMS updates, leading to customer dissatisfaction. Contentful can enforce content governance rules for product information published across sales channels, ensuring accuracy.
Acquia - This company offers an open digital experience platform built on Drupal, providing content management and e-commerce capabilities.
Why they are relevant: Localized website content fails to update consistently across different regional portals, causing brand inconsistency. Acquia can standardize content publication workflows and ensure consistent delivery across multiple language versions.
Supply Chain Traceability & Sustainability Platforms
EcoVadis - This company provides business sustainability ratings for global supply chains.
Why they are relevant: Environmental data from suppliers remains incomplete within the procurement system, hindering sustainability reporting. EcoVadis can validate and centralize supplier environmental data, ensuring comprehensive reporting.
project44 - This company offers a real-time supply chain visibility platform for shippers and logistics providers.
Why they are relevant: Real-time shipment tracking data is unavailable for consolidated logistics routes, causing delays. project44 can detect deviations in planned logistics schedules and trigger alerts for delayed deliveries, improving efficiency.
ESG Data & Compliance Platforms
Sphera - This company provides integrated risk management software, including ESG and sustainability solutions.
Why they are relevant: Environmental impact data aggregates manually from various facility systems for quarterly reports, increasing labor. Sphera can standardize data collection from diverse sources for automated environmental reporting, reducing manual effort.
Persefoni - This company offers an AI-powered climate management and accounting platform for carbon footprint measurement.
Why they are relevant: Emissions data from manufacturing plants fails to integrate automatically into the central ESG reporting platform, complicating compliance. Persefoni can route emissions data from operational systems to the central reporting platform, ensuring timely updates.
Final Take
Zurn Elkay Water Solutions scales its operations through core system modernizations and smart product development, creating critical dependencies on seamless data flow. Breakdowns are visible in ERP integrations, IoT data propagation, e-commerce content synchronization, supply chain visibility, and ESG data aggregation. This account is a strong fit for vendors whose solutions address these specific operational failures, particularly those that enforce data consistency and automate workflow controls within complex industrial environments.
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