Rogers, a leading Canadian communications and media company, is undergoing a profound digital transformation to solidify its market position and enhance service delivery for both consumer and business segments. This transformation deeply integrates advanced technologies into core operations, reshaping network infrastructure, customer interaction channels, and internal systems. Rogers proactively adopts AI-driven solutions and modernizes its extensive network to sustain growth and improve operational agility.

This expansive transformation creates critical dependencies on robust system integrations, consistent data flows, and secure digital platforms. Risks emerge from complex post-merger system consolidations and the operational failures inherent in deploying advanced technologies at scale. This page analyzes key digital transformation initiatives at Rogers, identifying specific operational breakdowns and outlining where sellers can provide critical value.

Rogers Snapshot

Headquarters: Toronto, Canada

Number of employees: 25,000 employees

Public or private: Public

Business model: Both (B2B & B2C)

Website: http://www.rogers.com

Rogers ICP and Buying Roles

Rogers sells to companies requiring high-capacity connectivity and integrated communication solutions, ranging from small businesses needing agile, secure solutions to large enterprises managing complex networks and operational data.

Who drives buying decisions

  • Chief Information Officer → Oversees IT strategy, system operations, and information security.

  • Chief Technology Officer → Guides network evolution, technology architecture, and new service development.

  • Chief Customer Officer → Directs customer experience strategies and digital engagement channels.

  • Chief Transformation Officer → Manages large-scale mergers, system integrations, and operational shifts.

  • VP, Network Operations → Controls network performance, infrastructure deployment, and service reliability.

  • VP, Product Management → Shapes product roadmaps, feature development, and market positioning.

Key Digital Transformation Initiatives at Rogers (At a Glance)

  • Implementing AI chatbots within customer service channels.
  • Modernizing core network infrastructure with 5G Standalone and fiber.
  • Rebuilding CRM platforms for unified customer data and personalization.
  • Expanding IoT asset monitoring across business and supply chain operations.
  • Adopting cloud-native technologies for network functions and IT services.
  • Integrating systems and services post-Shaw acquisition.

Where Rogers’s Digital Transformation Creates Sales Opportunities

| Vendor Type | Where to Sell (DT Initiative + Challenge) | Buyer / Owner | Solution Approach | | :----------------------------------------- | :---