Eastman Kodak New operates as a global technology company, primarily focused on commercial print solutions and advanced materials. The Eastman Kodak New digital transformation strategy involves modernizing its core B2B operations and expanding into new high-tech manufacturing sectors. It leverages the KODAK PRINERGY Platform to automate print workflows and integrates cloud-based solutions to enhance digital commerce capabilities.
These transformations create critical dependencies on integrated systems, real-time data, and robust digital infrastructure. The shift introduces challenges in maintaining data consistency across platforms and ensuring seamless workflow execution within complex manufacturing processes. This page analyzes key digital initiatives, their operational challenges, and potential sales opportunities for technology providers.
Eastman Kodak New Snapshot
Headquarters: Rochester, New York, U.S.
Number of employees: 5,001–10,000 employees
Public or private: Public
Business model: Both
Website: http://www.kodak.com
Eastman Kodak New ICP and Buying Roles
Eastman Kodak New sells to enterprise-level organizations requiring complex print production systems and specialized industrial materials. Their customer base includes commercial printers, packaging firms, and manufacturers in advanced materials sectors.
Who drives buying decisions
- Chief Technology Officer → Evaluates technology architecture and strategic system integrations.
- VP of Operations → Manages efficiency of manufacturing and print production workflows.
- Head of Procurement → Oversees acquisition of critical software and material components.
- Head of IT → Secures and maintains the stability of digital platforms and cloud services.
Key Digital Transformation Initiatives at Eastman Kodak New (At a Glance)
- Migrating commercial print workflows to cloud-based KODAK PRINERGY Platform.
- Embedding AI and machine learning into PRINERGY for advanced print analytics.
- Replacing legacy B2B commerce applications with SAP Commerce Cloud.
- Implementing IoT and machine learning for predictive maintenance of printing equipment.
- Establishing cGMP manufacturing facilities for pharmaceutical products.
Where Eastman Kodak New’s Digital Transformation Creates Sales Opportunities
| Vendor Type | Where to Sell (DT Initiative + Challenge) | Buyer / Owner | Solution Approach |
|---|---|---|---|
| Cloud Workflow Platforms | Cloud-based Print Workflow Automation: job processing stalls when RBA rules conflict. | VP of Operations, Head of IT | Standardize automation rules across diverse print jobs. |
| Cloud-based Print Workflow Automation: data transfer breaks between on-premise and cloud systems. | Head of IT, VP of Operations | Enforce consistent data schema during system synchronization. | |
| Cloud-based Print Workflow Automation: access control fails for third-party integration points. | Head of IT, Chief Information Security Officer | Validate user permissions before system access. | |
| AI/ML Platforms for Manufacturing | AI-Enhanced Print Production Analytics: incorrect data flags generate false insights in ink usage. | VP of Operations, Data Analytics Lead | Validate algorithm outputs against actual production metrics. |
| AI-Enhanced Print Production Analytics: prepress data does not propagate to business intelligence dashboards. | Data Analytics Lead, Head of Product | Route collected data from prepress to analytics platform. | |
| AI-Enhanced Print Production Analytics: print job planning fails to adapt to real-time production changes. | VP of Operations, Production Manager | Standardize dynamic print planning based on live sensor data. | |
| B2B E-commerce Platforms | B2B E-commerce Platform Modernization: customer order data does not sync with ERP systems. | Head of Procurement, Head of IT | Enforce real-time data synchronization between platforms. |
| B2B E-commerce Platform Modernization: product catalogs display inconsistent pricing across regions. | Head of Procurement, Sales Operations Lead | Standardize pricing rules within the SAP Commerce Cloud system. | |
| B2B E-commerce Platform Modernization: multi-country deployment introduces compliance risks in data handling. | Chief Legal Officer, Head of Compliance | Validate data residency requirements across all regions. | |
| IoT & Predictive Maintenance | IoT-Driven Predictive Maintenance: sensor data from machinery fails to transmit to diagnostic systems. | VP of Engineering, Maintenance Manager | Detect communication failures between IoT devices and analysis tools. |
| IoT-Driven Predictive Maintenance: identified equipment failures do not trigger service dispatch workflows. | Maintenance Manager, Field Service Director | Route machine alerts to appropriate service teams. | |
| Manufacturing Digitalization | Digitized Pharmaceutical Manufacturing: quality control data does not record consistently in cGMP systems. | Head of Quality Assurance, Plant Manager | Standardize data capture protocols within manufacturing execution systems. |
| Digitized Pharmaceutical Manufacturing: batch production records fail to meet regulatory audit requirements. | Head of Quality Assurance, Head of Compliance | Validate audit trails against GxP compliance standards. |
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What makes this Eastman Kodak New’s digital transformation unique
Eastman Kodak New’s digital transformation distinguishes itself through its dual focus on enhancing commercial print capabilities and diversifying into advanced materials manufacturing. The company heavily prioritizes integration of AI into complex print workflows for predictive insights, moving beyond basic automation. This approach demands rigorous data governance and system interoperability across diverse industrial applications. The concurrent expansion into highly regulated pharmaceutical production and energy storage components introduces unique compliance and quality control challenges.
Eastman Kodak New’s Digital Transformation: Operational Breakdown
DT Initiative 1: Cloud-based Print Workflow Automation
What the company is doing
Eastman Kodak New moves commercial print production workflows to the cloud using the KODAK PRINERGY Platform. This initiative streamlines processes across digital and analog printing, supporting features like Rules-Based Automation. The company implements these solutions across various printing types, including offset and flexo.
Who owns this
- VP of Operations
- Head of Production Systems
- Head of IT Infrastructure
Where It Fails
- On-premise data migration to cloud systems results in data inconsistencies.
- Automated rules within PRINERGY produce unexpected outputs when job parameters change.
- Third-party software integrations with PRINERGY fail to authenticate correctly.
- Cloud service outages block access to critical print job data.
Talk track
Noticed Eastman Kodak New moves print workflows to the cloud with PRINERGY. Been looking at how some teams standardize data schemas before migration instead of fixing errors downstream, can share what’s working if useful.
DT Initiative 2: AI-Enhanced Print Production Analytics
What the company is doing
Eastman Kodak New embeds artificial intelligence and machine learning into its PRINERGY platform for advanced data collection and analytics. This system generates insights for business decisions, linking prepress and business data for comprehensive analysis. It also provides predictive capabilities for consumables like ink and plates.
Who owns this
- Data Analytics Lead
- VP of Operations
- Chief Technology Officer
Where It Fails
- AI algorithms classify print job data incorrectly, leading to flawed business reports.
- Machine learning models generate inaccurate consumption predictions for ink and plates.
- Prepress data streams do not connect with the central analytics platform.
- Pattern detection in production data misses critical operational anomalies.
Talk track
Saw Eastman Kodak New uses AI for print production analytics. Been looking at how some teams validate AI model outputs against real-world production results instead of acting on unverified insights, happy to share what we’re seeing.
DT Initiative 3: B2B E-commerce Platform Modernization
What the company is doing
Eastman Kodak New replaces its outdated B2B commerce application with SAP Commerce Cloud. This project aims to enhance order management, improve platform scalability, and integrate seamlessly with existing SAP ERP systems. The modernized platform supports multi-country and multi-currency transactions for commercial clients.
Who owns this
- Head of Procurement
- Head of Digital Commerce
- Head of IT Applications
Where It Fails
- Customer account data fails to synchronize between the SAP Commerce Cloud and ERP systems.
- Order fulfillment requests encounter delays when payment gateway integrations break.
- Product catalog updates do not propagate consistently across all regional storefronts.
- Multi-country order processing creates data validation errors before transaction completion.
Talk track
Looks like Eastman Kodak New modernizes its B2B e-commerce with SAP Commerce Cloud. Been seeing teams enforce real-time data validation between commerce and ERP systems instead of reconciling discrepancies manually, can share what’s working if useful.
DT Initiative 4: IoT-Driven Predictive Maintenance for Commercial Equipment
What the company is doing
Eastman Kodak New plans to deploy Internet of Things (IoT) sensors and machine learning models for proactive and preventative service on commercial printing equipment. This initiative aims to detect potential machine failures before they impact production. The system will use real-time data for diagnostics and automated alerting.
Who owns this
- VP of Engineering
- Maintenance Manager
- Field Service Director
Where It Fails
- IoT sensors fail to transmit real-time operational data from printing presses.
- Machine learning models incorrectly predict equipment failures, triggering false maintenance alerts.
- Automated alerts for critical issues do not route to the correct service teams.
- Diagnostic data from connected machines remains siloed, preventing comprehensive analysis.
Talk track
Seems like Eastman Kodak New introduces IoT for predictive maintenance. Been seeing teams validate sensor data streams for completeness before feeding into diagnostic systems instead of reacting to incomplete insights, happy to share what we’re seeing.
DT Initiative 5: Digitized Pharmaceutical & Battery Materials Manufacturing
What the company is doing
Eastman Kodak New establishes FDA-registered cGMP manufacturing facilities for pharmaceutical products and develops capabilities for EV/energy storage battery components. This involves implementing advanced digital control systems and data management for quality assurance. The company leverages its coating technology expertise in these new high-tech areas.
Who owns this
- Head of Quality Assurance
- Plant Manager
- Head of R&D Materials Science
Where It Fails
- Manufacturing Execution Systems (MES) fail to log complete cGMP compliance data.
- Batch production records display inconsistent quality parameters across manufacturing runs.
- Sensor data from battery component coating processes does not integrate with central control systems.
- Quality control checkpoints do not enforce required data entry before production advances.
Talk track
Noticed Eastman Kodak New expands into digitized pharmaceutical manufacturing. Been looking at how some teams validate audit trails against GxP standards automatically instead of manual review processes, can share what’s working if useful.
Who Should Target Eastman Kodak New Right Now
This account is relevant for:
- Cloud-native workflow automation platforms
- AI/ML analytics and data validation solutions
- B2B e-commerce integration specialists
- IoT sensor management and predictive maintenance platforms
- Manufacturing execution and quality management systems
- GxP compliance and audit software providers
Not a fit for:
- Basic website builders with no integration capabilities
- Consumer-grade photo editing software
- Standalone marketing automation tools
- General IT staffing agencies without specific domain expertise
When Eastman Kodak New Is Worth Prioritizing
Prioritize if:
- You sell solutions that standardize data schemas for cloud migration and hybrid environments.
- You sell platforms that validate AI model outputs against real-time production data in industrial settings.
- You sell tools that enforce real-time data synchronization between SAP Commerce Cloud and ERP systems.
- You sell solutions that monitor IoT sensor data integrity and routing for industrial equipment.
- You sell manufacturing execution systems that enforce cGMP compliance and audit trail completeness.
Deprioritize if:
- Your solution does not address any of the breakdowns above.
- Your product is limited to basic functionality with no complex system integration capabilities.
- Your offering is not built for multi-team or multi-system enterprise environments.
Who Can Sell to Eastman Kodak New Right Now
Cloud Workflow Automation & Integration
Boomi - This company provides an integration platform as a service (iPaaS) that connects cloud and on-premise applications.
Why they are relevant: Data transfer breaks between Eastman Kodak New's on-premise PRINERGY systems and cloud services. Boomi can enforce consistent data flow and schema validation, preventing data fragmentation during hybrid cloud migration.
Workato - This company offers an enterprise automation platform for connecting applications and automating workflows.
Why they are relevant: Automated rules within Eastman Kodak New's PRINERGY platform conflict, causing production delays. Workato can standardize automation rules across diverse print jobs, ensuring consistent execution and preventing processing bottlenecks.
AI/ML Data Validation & Analytics
Fiddler AI - This company provides an AI observability platform for monitoring, explaining, and improving machine learning models.
Why they are relevant: Eastman Kodak New's AI algorithms incorrectly classify print job data, generating flawed business insights. Fiddler AI can validate algorithm outputs against actual production metrics, ensuring the accuracy and reliability of AI-driven analytics.
DataRobot - This company offers an automated machine learning platform that helps build, deploy, and manage AI models.
Why they are relevant: Machine learning models generate inaccurate consumption predictions for ink and plates in Eastman Kodak New's print operations. DataRobot can help refine and validate these models to produce more precise forecasts, reducing waste and optimizing resource allocation.
B2B Commerce & ERP Integration
Celonis - This company provides process mining software that analyzes and visualizes business processes to identify inefficiencies.
Why they are relevant: Customer order data fails to synchronize between Eastman Kodak New's SAP Commerce Cloud and ERP systems, causing fulfillment delays. Celonis can map the actual order-to-cash process, detect where data breaks occur, and enforce real-time synchronization requirements.
SAP Integration Suite - This company offers a comprehensive integration platform as a service (iPaaS) for SAP and non-SAP applications.
Why they are relevant: Eastman Kodak New experiences issues with product catalog updates not propagating consistently across regional storefronts. SAP Integration Suite can enforce standardized data distribution and synchronization across the multi-country SAP Commerce Cloud deployment, ensuring global pricing and product consistency.
IoT Industrial Data & Predictive Maintenance
PTC (ThingWorx) - This company offers an industrial IoT platform for building and deploying connected solutions.
Why they are relevant: Eastman Kodak New's IoT sensors fail to transmit real-time operational data from printing presses, hindering predictive maintenance efforts. ThingWorx can detect communication failures between IoT devices and diagnostic systems, ensuring continuous data flow for equipment monitoring.
Uptake - This company provides AI and analytics software for industrial asset performance management.
Why they are relevant: Machine learning models incorrectly predict equipment failures, triggering false maintenance alerts in Eastman Kodak New's operations. Uptake can validate the accuracy of predictive models against actual machine performance, reducing false positives and optimizing maintenance schedules.
Manufacturing Quality & Compliance Systems
MasterControl - This company provides quality management system (QMS) software for regulated industries like pharmaceuticals.
Why they are relevant: Eastman Kodak New's manufacturing execution systems fail to log complete cGMP compliance data in its pharmaceutical facilities. MasterControl can enforce structured data capture protocols within manufacturing processes, ensuring regulatory adherence and audit readiness.
Siemens Digital Industries Software (Opcenter) - This company offers a Manufacturing Operations Management (MOM) portfolio including MES and QMS solutions.
Why they are relevant: Batch production records at Eastman Kodak New display inconsistent quality parameters across manufacturing runs. Siemens Opcenter can standardize data entry and validation for all quality control checkpoints, preventing variations in product quality and ensuring consistent record-keeping.
Final Take
Eastman Kodak New scales its commercial print automation with cloud-based PRINERGY and expands into digitized pharmaceutical manufacturing. Breakdowns are visible in data synchronization between hybrid systems, AI model accuracy for production insights, and compliance data logging in new regulated environments. This account is a strong fit if your solutions enforce data consistency, validate AI outputs, or standardize regulated manufacturing processes.
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