Butterfly Network is undertaking a significant digital transformation, redefining medical imaging accessibility and integrating advanced technologies within healthcare ecosystems. This strategy centers on embedding proprietary Ultrasound-on-Chip™ technology into handheld devices and pairing it with cloud-connected software solutions. The company prioritizes making high-quality ultrasound affordable, globally accessible, and intelligently connected, moving beyond traditional bulky systems to mobile, AI-powered diagnostics. This approach transforms clinical workflows and extends diagnostic capabilities into new care settings.

This ongoing digital transformation creates critical dependencies on robust system integrations, secure data pipelines, and scalable cloud infrastructure. The shift introduces challenges in maintaining data consistency across disparate hospital systems and ensuring seamless, compliant workflows for image acquisition, storage, and interpretation. This page will analyze these key digital transformation initiatives, their inherent operational challenges, and identify specific opportunities for sellers to engage.

Butterfly Network Snapshot

Headquarters: Burlington, Massachusetts, United States

Number of employees: 201–500 employees

Public or private: Public

Business model: B2B

Website: http://www.butterflynetwork.com

Butterfly Network ICP and Buying Roles

Butterfly Network primarily sells to large healthcare systems and hospital networks that manage distributed point-of-care ultrasound (POCUS) programs. These organizations aim to scale POCUS adoption beyond radiology departments.

Who drives buying decisions

  • Chief Medical Officer → Oversees clinical efficacy, patient outcomes, and clinical workflow adoption.
  • Chief Information Officer → Manages IT infrastructure, system integrations, and data security policies.
  • Director of Ultrasound / Head of Radiology → Leads POCUS program development, quality assurance, and clinician training.
  • Chief Financial Officer → Evaluates solutions for revenue capture, reimbursement optimization, and operational cost management.

Key Digital Transformation Initiatives at Butterfly Network (At a Glance)

  • Embedding AI into clinical ultrasound workflows.
  • Integrating Butterfly Cloud data with enterprise EMR and PACS systems.
  • Centralizing POCUS program management through cloud software.
  • Expanding developer access via Beam Steering API for advanced AI applications.
  • Localizing educational content and product interfaces for global market expansion.

Where Butterfly Network’s Digital Transformation Creates Sales Opportunities

Vendor TypeWhere to Sell (DT Initiative + Challenge)Buyer / OwnerSolution Approach
AI Governance & Validation PlatformsAI-Enhanced Clinical Workflows: AI-guided image acquisition generates inconsistent data quality across varied user skill levels.Director of Ultrasound, Chief Medical OfficerStandardize image acquisition protocols using AI model validation before study completion.
AI-Enhanced Clinical Workflows: Automated documentation agents insert incorrect medical terminology into patient records.Chief Medical Officer, VP Clinical OperationsValidate AI-generated clinical notes against medical ontologies before EMR integration.
AI-Enhanced Clinical Workflows: New AI tools for image interpretation provide inconsistent diagnostic suggestions without clear audit trails.Head of Radiology, Chief Medical OfficerEnforce transparency and explainability for AI diagnostic outputs within the POCUS workflow.
Healthcare Integration PlatformsEnterprise System Integration: Ultrasound study data fails to transfer consistently from Butterfly Cloud to hospital PACS.Chief Information Officer, Head of IT OperationsRoute imaging data between cloud and on-premise systems without data loss.
Enterprise System Integration: Patient demographics from EMR systems do not synchronize with Butterfly iQ devices before scanning.VP IT, Director of Clinical InformaticsStandardize patient data exchange between EMR and POCUS devices for accurate study linking.
Enterprise System Integration: Single Sign-On (SSO) authentication fails intermittently for clinicians accessing Butterfly Cloud through hospital portals.Chief Information Officer, IT Security ManagerValidate user credentials and access permissions across integrated clinical systems.
Cloud Security & Compliance PlatformsCloud-Based POCUS Program Management: Sensitive patient ultrasound data requires continuous monitoring for unauthorized access attempts within Butterfly Cloud.Chief Information Security Officer, Chief Compliance OfficerDetect anomalous access patterns and data exfiltration risks within cloud storage.
Cloud-Based POCUS Program Management: Audit trails for POCUS study access are incomplete for regulatory compliance reporting.Chief Compliance Officer, Director of Risk ManagementGenerate immutable records of all user interactions with patient data and studies.
Cloud-Based POCUS Program Management: Data residency requirements for global deployments create compliance gaps for international patient data.Chief Compliance Officer, VP Global OperationsEnforce data storage policies based on geographic and regulatory requirements.
Developer Tools & API ManagementDeveloper Ecosystem Expansion: Third-party AI applications built via SDK introduce new security vulnerabilities into the Butterfly platform.VP Engineering, Chief Technology OfficerValidate API calls and data payloads from external developers for security flaws.
Developer Ecosystem Expansion: New integrations from developer partners create data schema mismatches during information exchange.VP Engineering, Head of ProductEnforce consistent data formatting and API versioning across the developer ecosystem.
Developer Ecosystem Expansion: Monitoring third-party application performance and uptime is challenging across the Butterfly Garden marketplace.VP Engineering, Head of Platform OperationsDetect performance degradation and API failures for integrated third-party solutions.

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What makes this Butterfly Network’s digital transformation unique

Butterfly Network's digital transformation hinges on a unique Ultrasound-on-Chip™ semiconductor technology that replaces traditional ultrasound systems. This foundation allows for mobile, portable diagnostic imaging, unlike conventional solutions tied to large, expensive equipment. The company heavily depends on integrating AI directly into the handheld devices and cloud software to guide clinical workflows and democratize access to advanced diagnostics globally. This approach focuses on making POCUS ubiquitous, impacting health systems and expanding care into novel settings, including home care, which presents distinct data and workflow complexities.

Butterfly Network’s Digital Transformation: Operational Breakdown

DT Initiative 1: AI-Enhanced Clinical Workflows

What the company is doing

Butterfly Network embeds artificial intelligence capabilities directly into its handheld ultrasound devices and cloud software. This AI guides image acquisition, assists with interpretation, and automates documentation within clinical workflows. For example, the Gestational Age AI tool provides automated measurements, and Compass AI streamlines POCUS program management.

Who owns this

  • Chief Medical Officer
  • VP Clinical Operations
  • Director of Ultrasound

Where It Fails

  • AI-guided image acquisition prompts generate inaccurate focal depth selections for specific pathologies.
  • Automated documentation agents misclassify scan findings before EMR synchronization.
  • AI-powered image review flags correct scans as low quality, requiring manual overrides.
  • AI-assisted interpretation suggestions conflict with established clinical guidelines, creating diagnostic ambiguity.

Talk track

Noticed Butterfly Network is integrating AI directly into clinical ultrasound workflows. Been looking at how some medical teams are standardizing AI model outputs before system integration instead of manually correcting discrepancies, happy to share what we’re seeing.

DT Initiative 2: Enterprise System Integration

What the company is doing

Butterfly Network integrates its Butterfly Cloud platform with existing hospital IT infrastructure, including Electronic Medical Record (EMR), Picture Archiving and Communication Systems (PACS), and Vendor Neutral Archives (VNA). This allows for the secure transfer and storage of ultrasound images and patient data across different hospital systems using technologies like HL7 and DICOM. This supports mobile point-of-care ultrasound (POCUS) within the hospital network.

Who owns this

  • Chief Information Officer
  • VP IT Infrastructure
  • Director of Clinical Informatics

Where It Fails

  • DICOM image files fail to transmit from Butterfly Cloud to PACS systems due to incompatible metadata tags.
  • Patient study reports from Butterfly Cloud do not update EMR records with finalized interpretations.
  • HL7 messages containing order details misroute between systems, blocking POCUS workflow initiation.
  • SSO authentication tokens expire prematurely, disrupting clinician access to Butterfly Cloud during patient encounters.

Talk track

Saw Butterfly Network is integrating ultrasound data with enterprise EMR and PACS systems. Been looking at how some health systems are enforcing data format consistency between platforms instead of building custom API adapters, can share what’s working if useful.

DT Initiative 3: Cloud-Based POCUS Program Management

What the company is doing

Butterfly Network provides a centralized cloud-based platform and Compass software for managing point-of-care ultrasound (POCUS) programs across an enterprise. This platform handles device management, user credentialing, quality assurance (QA) for scans, and provides analytics dashboards for program oversight. It also enables the transition from order-based to encounter-based clinical workflows.

Who owns this

  • VP Clinical Operations
  • Director of Ultrasound
  • Head of Clinical Education

Where It Fails

  • Device usage data from POCUS probes does not populate analytics dashboards in real time.
  • Clinician credentialing statuses fail to update across the management platform, permitting unauthorized users to scan.
  • Quality assurance review cycles stall when flagged scans do not route automatically to designated reviewers.
  • Educational content assignment records do not synchronize between Butterfly Academy and clinician proficiency trackers.

Talk track

Looks like Butterfly Network is centralizing POCUS program management through cloud software. Been seeing teams automate the routing of flagged items for review instead of relying on manual assignment, happy to share what we’re seeing.

DT Initiative 4: Developer Ecosystem Expansion

What the company is doing

Butterfly Network fosters a developer ecosystem called Butterfly Garden, offering an SDK and APIs to third-party developers. This enables them to build custom AI applications and software solutions that integrate with Butterfly's Ultrasound-on-Chip™ platform and leverage its core imaging capabilities, such as Beam Steering APIs. This expands the utility and application of their handheld ultrasound technology.

Who owns this

  • Chief Technology Officer
  • VP Engineering
  • Head of Product

Where It Fails

  • Third-party AI applications create latency during real-time image processing, slowing diagnostic workflows.
  • API integration points introduce data formatting errors during the transfer of ultrasound parameters to external software.
  • Software Development Kit (SDK) usage patterns are not logged, preventing effective troubleshooting for developer-built tools.
  • New partner applications introduce incompatible code versions, causing system instability on the Butterfly platform.

Talk track

Noticed Butterfly Network is expanding its developer ecosystem for third-party AI applications. Been looking at how some platforms are enforcing strict API versioning and data validation for partner integrations instead of addressing compatibility issues downstream, can share what’s working if useful.

Who Should Target Butterfly Network Right Now

This account is relevant for:

  • AI Model Governance and Explainability Platforms
  • Healthcare Integration and Interoperability Solutions
  • Cloud Security Posture Management (CSPM) Tools
  • Developer API Management and Monitoring Platforms
  • Butterfly Network's digital transformation is democratizing medical imaging by making high-quality ultrasound affordable, globally accessible, and intelligently connected through handheld devices and cloud-based software. This strategy embeds proprietary Ultrasound-on-Chip™ technology and artificial intelligence into clinical workflows, fundamentally shifting diagnostic capabilities from traditional, expensive systems to mobile, integrated solutions. This transformation extends beyond device hardware, focusing on a comprehensive software platform that supports image acquisition, interpretation, and management across various healthcare settings.

This critical evolution introduces significant dependencies on robust system integrations, secure data handling, and scalable cloud infrastructure within healthcare environments. The transformation generates challenges in ensuring consistent data flow between disparate hospital systems, maintaining regulatory compliance for sensitive patient data, and managing complex, AI-driven clinical workflows efficiently. This page analyzes these key digital transformation initiatives, highlighting their operational breakdowns and identifying precise opportunities for sellers to address.

Butterfly Network Snapshot

Headquarters: Burlington, Massachusetts, United States

Number of employees: 201–500 employees

Public or private: Public

Business model: B2B

Website: http://www.butterflynetwork.com

Butterfly Network ICP and Buying Roles

Butterfly Network primarily sells to large healthcare systems and hospital networks that manage distributed point-of-care ultrasound (POCUS) programs. These organizations aim to scale POCUS adoption beyond traditional radiology departments.

Who drives buying decisions

  • Chief Medical Officer → Oversees clinical efficacy, patient outcomes, and clinical workflow adoption.
  • Chief Information Officer → Manages IT infrastructure, system integrations, and data security policies.
  • Director of Ultrasound / Head of Radiology → Leads POCUS program development, quality assurance, and clinician training.
  • Chief Financial Officer → Evaluates solutions for revenue capture, reimbursement optimization, and operational cost management.

Key Digital Transformation Initiatives at Butterfly Network (At a Glance)

  • Embedding AI into clinical ultrasound workflows.
  • Integrating Butterfly Cloud data with enterprise EMR and PACS systems.
  • Centralizing POCUS program management through cloud software.
  • Expanding developer access via Beam Steering API for advanced AI applications.
  • Localizing educational content and product interfaces for global market expansion.

Where Butterfly Network’s Digital Transformation Creates Sales Opportunities

Vendor TypeWhere to Sell (DT Initiative + Challenge)Buyer / OwnerSolution Approach
AI Governance & Validation PlatformsAI-Enhanced Clinical Workflows: AI-guided image acquisition generates inconsistent data quality across varied user skill levels.Director of Ultrasound, Chief Medical OfficerStandardize image acquisition protocols using AI model validation before study completion.
AI-Enhanced Clinical Workflows: Automated documentation agents insert incorrect medical terminology into patient records.Chief Medical Officer, VP Clinical OperationsValidate AI-generated clinical notes against medical ontologies before EMR integration.
AI-Enhanced Clinical Workflows: New AI tools for image interpretation provide inconsistent diagnostic suggestions without clear audit trails.Head of Radiology, Chief Medical OfficerEnforce transparency and explainability for AI diagnostic outputs within the POCUS workflow.
Healthcare Integration PlatformsEnterprise System Integration: Ultrasound study data fails to transmit consistently from Butterfly Cloud to hospital PACS.Chief Information Officer, Head of IT OperationsRoute imaging data between cloud and on-premise systems without data loss.
Enterprise System Integration: Patient demographics from EMR systems do not synchronize with Butterfly iQ devices before scanning.VP IT, Director of Clinical InformaticsStandardize patient data exchange between EMR and POCUS devices for accurate study linking.
Enterprise System Integration: Single Sign-On (SSO) authentication fails intermittently for clinicians accessing Butterfly Cloud through hospital portals.Chief Information Officer, IT Security ManagerValidate user credentials and access permissions across integrated clinical systems.
Cloud Security & Compliance PlatformsCloud-Based POCUS Program Management: Sensitive patient ultrasound data requires continuous monitoring for unauthorized access attempts within Butterfly Cloud.Chief Information Security Officer, Chief Compliance OfficerDetect anomalous access patterns and data exfiltration risks within cloud storage.
Cloud-Based POCUS Program Management: Audit trails for POCUS study access are incomplete for regulatory compliance reporting.Chief Compliance Officer, Director of Risk ManagementGenerate immutable records of all user interactions with patient data and studies.
Cloud-Based POCUS Program Management: Data residency requirements for global deployments create compliance gaps for international patient data.Chief Compliance Officer, VP Global OperationsEnforce data storage policies based on geographic and regulatory requirements.
Developer Tools & API ManagementDeveloper Ecosystem Expansion: Third-party AI applications built via SDK introduce new security vulnerabilities into the Butterfly platform.VP Engineering, Chief Technology OfficerValidate API calls and data payloads from external developers for security flaws.
Developer Ecosystem Expansion: New integrations from developer partners create data schema mismatches during information exchange.VP Engineering, Head of ProductEnforce consistent data formatting and API versioning across the developer ecosystem.
Developer Ecosystem Expansion: Monitoring third-party application performance and uptime is challenging across the Butterfly Garden marketplace.VP Engineering, Head of Platform OperationsDetect performance degradation and API failures for integrated third-party solutions.

Identify when companies like Butterfly Network are in-market for your solutions.

Spot buying signals, find the right prospects, enrich your data, and reach out with relevant messaging at the right time.

See how Pintel.AI works

What makes this Butterfly Network’s digital transformation unique

Butterfly Network's digital transformation hinges on a unique Ultrasound-on-Chip™ semiconductor technology that replaces traditional ultrasound systems. This foundation allows for mobile, portable diagnostic imaging, unlike conventional solutions tied to large, expensive equipment. The company heavily depends on integrating AI directly into the handheld devices and cloud software to guide clinical workflows and democratize access to advanced diagnostics globally. This approach focuses on making POCUS ubiquitous, impacting health systems and expanding care into novel settings, including home care, which presents distinct data and workflow complexities.

Butterfly Network’s Digital Transformation: Operational Breakdown

DT Initiative 1: AI-Enhanced Clinical Workflows

What the company is doing

Butterfly Network embeds artificial intelligence capabilities directly into its handheld ultrasound devices and cloud software. This AI guides image acquisition, assists with interpretation, and automates documentation within clinical workflows. For example, the Gestational Age AI tool provides automated measurements, and Compass AI streamlines POCUS program management.

Who owns this

  • Chief Medical Officer
  • VP Clinical Operations
  • Director of Ultrasound

Where It Fails

  • AI-guided image acquisition prompts generate inaccurate focal depth selections for specific pathologies.
  • Automated documentation agents misclassify scan findings before EMR synchronization.
  • AI-powered image review flags correct scans as low quality, requiring manual overrides.
  • AI-assisted interpretation suggestions conflict with established clinical guidelines, creating diagnostic ambiguity.

Talk track

Noticed Butterfly Network is integrating AI directly into clinical ultrasound workflows. Been looking at how some medical teams are standardizing AI model outputs before system integration instead of manually correcting discrepancies, happy to share what we’re seeing.

DT Initiative 2: Enterprise System Integration

What the company is doing

Butterfly Network integrates its Butterfly Cloud platform with existing hospital IT infrastructure, including Electronic Medical Record (EMR), Picture Archiving and Communication Systems (PACS), and Vendor Neutral Archives (VNA). This allows for the secure transfer and storage of ultrasound images and patient data across different hospital systems using technologies like HL7 and DICOM. This supports mobile point-of-care ultrasound (POCUS) within the hospital network.

Who owns this

  • Chief Information Officer
  • VP IT Infrastructure
  • Director of Clinical Informatics

Where It Fails

  • DICOM image files fail to transmit from Butterfly Cloud to PACS systems due to incompatible metadata tags.
  • Patient study reports from Butterfly Cloud do not update EMR records with finalized interpretations.
  • HL7 messages containing order details misroute between systems, blocking POCUS workflow initiation.
  • SSO authentication tokens expire prematurely, disrupting clinician access to Butterfly Cloud during patient encounters.

Talk track

Saw Butterfly Network is integrating ultrasound data with enterprise EMR and PACS systems. Been looking at how some health systems are enforcing data format consistency between platforms instead of building custom API adapters, can share what’s working if useful.

DT Initiative 3: Cloud-Based POCUS Program Management

What the company is doing

Butterfly Network provides a centralized cloud-based platform and Compass software for managing point-of-care ultrasound (POCUS) programs across an enterprise. This platform handles device management, user credentialing, quality assurance (QA) for scans, and provides analytics dashboards for program oversight. It also enables the transition from order-based to encounter-based clinical workflows.

Who owns this

  • VP Clinical Operations
  • Director of Ultrasound
  • Head of Clinical Education

Where It Fails

  • Device usage data from POCUS probes does not populate analytics dashboards in real time.
  • Clinician credentialing statuses fail to update across the management platform, permitting unauthorized users to scan.
  • Quality assurance review cycles stall when flagged scans do not route automatically to designated reviewers.
  • Educational content assignment records do not synchronize between Butterfly Academy and clinician proficiency trackers.

Talk track

Looks like Butterfly Network is centralizing POCUS program management through cloud software. Been seeing teams automate the routing of flagged items for review instead of relying on manual assignment, happy to share what we’re seeing.

DT Initiative 4: Developer Ecosystem Expansion

What the company is doing

Butterfly Network fosters a developer ecosystem called Butterfly Garden, offering an SDK and APIs to third-party developers. This enables them to build custom AI applications and software solutions that integrate with Butterfly's Ultrasound-on-Chip™ platform and leverage its core imaging capabilities, such as Beam Steering APIs. This expands the utility and application of their handheld ultrasound technology.

Who owns this

  • Chief Technology Officer
  • VP Engineering
  • Head of Product

Where It Fails

  • Third-party AI applications create latency during real-time image processing, slowing diagnostic workflows.
  • API integration points introduce data formatting errors during the transfer of ultrasound parameters to external software.
  • Software Development Kit (SDK) usage patterns are not logged, preventing effective troubleshooting for developer-built tools.
  • New partner applications introduce incompatible code versions, causing system instability on the Butterfly platform.

Talk track

Noticed Butterfly Network is expanding its developer ecosystem for third-party AI applications. Been looking at how some platforms are enforcing strict API versioning and data validation for partner integrations instead of addressing compatibility issues downstream, can share what’s working if useful.

Who Should Target Butterfly Network Right Now

This account is relevant for:

  • AI Model Governance and Explainability Platforms
  • Healthcare Integration and Interoperability Solutions
  • Cloud Security Posture Management (CSPM) Tools
  • Developer API Management and Monitoring Platforms

Not a fit for:

  • Basic hardware-only medical device sales
  • Generic IT service providers without healthcare expertise
  • Standalone marketing automation tools
  • Products designed for individual practitioners without enterprise scaling.

When Butterfly Network Is Worth Prioritizing

Prioritize if:

  • You sell tools for AI output validation and clinical guideline enforcement within medical imaging.
  • You sell healthcare integration platforms that standardize DICOM and HL7 data exchange between EMR and PACS systems.
  • You sell cloud security solutions that detect unauthorized access and enforce data residency for patient health information.
  • You sell API management platforms that enforce consistent data schemas and monitor third-party application performance.

Deprioritize if:

  • Your solution does not address any of the breakdowns above.
  • Your product is limited to basic functionality without robust integration capabilities.
  • Your offering is not built for multi-team or multi-system healthcare environments.

Who Can Sell to Butterfly Network Right Now

AI Model Governance Platforms

Clarifai - This company provides an AI lifecycle management platform for building, deploying, and monitoring AI models.

Why they are relevant: AI-guided image acquisition produces inconsistent diagnostic suggestions; Clarifai can validate AI model outputs against clinical benchmarks before deployment, preventing ambiguity. Automated documentation agents misclassify scan findings; Clarifai enforces medical terminology consistency, stopping incorrect entries before EMR synchronization.

Healthcare Integration & Interoperability Platforms

Rhapsody - This company offers an integration engine designed specifically for healthcare data exchange and interoperability.

Why they are relevant: Ultrasound study data fails to transmit consistently from Butterfly Cloud to hospital PACS systems; Rhapsody routes imaging data between cloud and on-premise systems, ensuring complete data transfer. Patient demographics from EMR systems do not synchronize with Butterfly iQ devices; Rhapsody standardizes patient data exchange protocols, ensuring accurate study linking.

Lyniate - This company develops healthcare integration solutions that connect disparate systems and enable data sharing.

Why they are relevant: HL7 messages containing order details misroute between systems, blocking POCUS workflow initiation; Lyniate manages and routes HL7 messages correctly, ensuring timely POCUS workflow starts. SSO authentication tokens expire prematurely; Lyniate validates user credentials and access permissions across integrated clinical systems, ensuring continuous clinician access.

Cloud Security & Compliance Platforms

Wiz - This company offers a cloud security platform that provides full-stack visibility and risk management for cloud environments.

Why they are relevant: Sensitive patient ultrasound data requires continuous monitoring for unauthorized access; Wiz detects anomalous access patterns and potential data exfiltration risks within Butterfly Cloud storage. Audit trails for POCUS study access are incomplete for compliance reporting; Wiz generates immutable records of all user interactions with patient data, supporting regulatory requirements.

LogicMonitor - This company provides a cloud-based IT infrastructure monitoring platform for performance and security.

Why they are relevant: Data residency requirements for global deployments create compliance gaps for international patient data; LogicMonitor monitors data storage locations and enforces policies, ensuring adherence to geographic and regulatory demands.

Developer API Management Platforms

Apigee (Google Cloud) - This company offers a comprehensive API management platform for designing, securing, and analyzing APIs.

Why they are relevant: Third-party AI applications built via SDK introduce new security vulnerabilities into the platform; Apigee validates API calls and data payloads from external developers, preventing security flaws. API integration points introduce data formatting errors during information exchange; Apigee enforces consistent data formatting and API versioning across the developer ecosystem.

Postman - This company provides a collaborative platform for API development, testing, and documentation.

Why they are relevant: Monitoring third-party application performance and uptime is challenging across the Butterfly Garden marketplace; Postman monitors API performance and detects failures for integrated third-party solutions, ensuring reliability. SDK usage patterns are not logged, preventing effective troubleshooting for developer-built tools; Postman tracks API usage and errors, supporting efficient debugging.

Final Take

Butterfly Network is scaling its mobile ultrasound technology with integrated AI and cloud-based management systems. Breakdowns are visible in data consistency across hospital integrations, AI model validation, and secure developer ecosystem expansion. This account is a strong fit for vendors addressing these specific failures, particularly those enhancing AI governance, healthcare interoperability, cloud security, and API management within complex clinical workflows.

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