Array Technologies' digital transformation strategy focuses on enhancing its core solar tracking technology and optimizing operational efficiencies across its global footprint. The company builds a proprietary software platform, SmarTrack, which uses machine learning and cloud services to maximize solar energy production and mitigate weather risks. This approach integrates advanced analytics directly into its physical product offerings, making data a central component of its value proposition.
This transformation creates critical dependencies on robust data pipelines, secure operational technology, and highly integrated manufacturing processes. Challenges arise when data flows break between smart trackers and cloud platforms, or when new manufacturing technologies do not connect with existing enterprise systems. This page analyzes specific initiatives and the operational breakdowns they create, offering insights for potential sales opportunities.
Array Technologies Snapshot
Headquarters: Albuquerque, United States
Number of employees: 1,001–5,000 employees
Public or private: Public
Business model: B2B
Website: https://www.arraytechnologies.com
Array Technologies ICP and Buying Roles
Array Technologies sells to large-scale utility and industrial companies. These companies operate complex solar energy projects across various geographies.
Who drives buying decisions
- Chief Technology Officer → Defines overall technology roadmap and platform architecture
- VP of Engineering, R&D → Leads software and hardware development for new products
- Chief Operations Officer → Oversees manufacturing, supply chain, and field services
- VP of Finance → Manages financial reporting systems and investment in operational technologies
Key Digital Transformation Initiatives at Array Technologies (At a Glance)
- SmarTrack Software Platform Enhancement: Integrating machine learning and cloud services for solar tracker optimization.
- Domestic Supply Chain Digitalization: Increasing domestic material sourcing and supply chain integration for solar trackers.
- ESG Data Collection and Reporting Systems: Implementing systems to track, aggregate, and report environmental, social, and governance data.
- Manufacturing Automation Integration: Investing in robotics and advanced production systems for PV installation and tracker manufacturing.
Where Array Technologies’s Digital Transformation Creates Sales Opportunities
| Vendor Type | Where to Sell (DT Initiative + Challenge) | Buyer / Owner | Solution Approach |
|---|---|---|---|
| Data Observability Platforms | SmarTrack Software Platform Enhancement: telemetry data streams from trackers arrive incomplete into the cloud. | VP of Engineering, R&D, Director, Systems Engineering | Validate data completeness before ingestion into analytics platforms |
| SmarTrack Software Platform Enhancement: machine learning models ingest inconsistent operational data. | VP of Engineering, R&D, Data Science Lead | Monitor data quality in real-time for ML model training | |
| Cybersecurity Platforms | SmarTrack Software Platform Enhancement: tracker controller firmware updates introduce unpatched vulnerabilities. | Chief Technology Officer, VP of Engineering, R&D | Scan firmware images for known security flaws before deployment |
| SmarTrack Software Platform Enhancement: NERC-CIP compliance controls require manual audit log reviews. | Chief Technology Officer, Director of Compliance | Automate audit log analysis to identify policy deviations | |
| Supply Chain Visibility Platforms | Domestic Supply Chain Digitalization: material traceability records from new domestic suppliers are incomplete. | Chief Operations Officer, Procurement Director | Standardize supplier data intake and material tracking |
| Domestic Supply Chain Digitalization: inventory levels from distributed warehouses fail to sync with ERP system. | Chief Operations Officer, Supply Chain Manager | Track real-time inventory movements across all storage locations | |
| ESG Reporting & Analytics | ESG Data Collection and Reporting Systems: manual collection of carbon emissions data introduces inaccuracies. | VP of Sustainability, Finance Systems & Reporting Manager | Automate GHG emission data aggregation from energy meters and facilities |
| ESG Data Collection and Reporting Systems: aligning reporting with TNFD framework requires extensive data mapping. | VP of Sustainability, Head of Financial Reporting | Structure non-financial data points to match specific reporting standards | |
| Industrial IoT & Automation | Manufacturing Automation Integration: robotic cells experience downtime due to communication protocol mismatches. | VP of Manufacturing, Industrial Automation Engineer | Standardize communication protocols across different robotic systems |
| Manufacturing Automation Integration: real-time production data from new equipment does not flow into MES system. | VP of Manufacturing, Manufacturing Operations Lead | Route sensor data from production lines into manufacturing execution systems | |
| Workflow Automation Platforms | Domestic Supply Chain Digitalization: new supplier onboarding workflows require excessive manual data entry. | Procurement Manager, Supply Chain Manager | Automate data extraction and validation for new vendor records |
| Manufacturing Automation Integration: quality control checks after automated assembly require manual approvals. | Quality Assurance Director, Manufacturing Operations Lead | Route automated inspection results for rapid digital approval |
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What makes this company’s digital transformation unique
Array Technologies’s digital transformation centers on integrating sophisticated software capabilities directly into its physical solar tracker products, making it a software-driven hardware company. This approach prioritizes embedding intelligence into the product itself, rather than solely focusing on internal IT systems. Their heavy dependency on real-time data from solar fields for optimizing energy output and mitigating weather risks drives their unique challenges. The firm also heavily invests in domestic manufacturing and supply chain integration, necessitating advanced systems for material traceability and production automation.
Array Technologies’s Digital Transformation: Operational Breakdown
DT Initiative 1: SmarTrack Software Platform Enhancement
What the company is doing
Array Technologies continuously develops and enhances its SmarTrack software platform. This involves integrating advanced cloud services and machine learning models. The platform ensures NERC-CIP cybersecurity compliance for solar tracker optimization and monitoring.
Who owns this
- Chief Technology Officer
- VP of Engineering, R&D
- Director, Systems Engineering
- Software Engineer II
Where It Fails
- Telemetry data streams from trackers arrive incomplete into the cloud platform.
- Machine learning models ingest inconsistent operational data from field devices.
- Tracker controller firmware updates introduce unpatched vulnerabilities before site deployment.
- NERC-CIP compliance controls require manual audit log reviews across multiple systems.
- Cybersecurity vulnerabilities in SmarTrack Controller firmware compromise system integrity.
Talk track
Noticed Array Technologies is enhancing its SmarTrack software platform. Been looking at how some engineering teams are validating telemetry data at the source instead of fixing it later, can share what’s working if useful.
DT Initiative 2: Domestic Supply Chain Digitalization
What the company is doing
Array Technologies strengthens its domestic supply chain by forging strategic partnerships with suppliers like Steel Dynamics. The company increases domestic content sourcing for its solar trackers. This initiative also involves expanding manufacturing capacity in the United States.
Who owns this
- Chief Operations Officer
- VP of Manufacturing
- Procurement Director
- Supply Chain Manager
Where It Fails
- Material traceability records from new domestic suppliers are incomplete.
- Inconsistent material data from domestic suppliers blocks automated procurement workflows.
- Manual reconciliation of diverse supplier data delays inventory updates across facilities.
- Inventory levels from distributed warehouses fail to sync with the ERP system.
- Supply chain disruptions from international partners create component shortages for manufacturing.
Talk track
Saw Array Technologies is digitalizing its domestic supply chain. Been looking at how some operations teams are standardizing supplier data intake upfront instead of reconciling errors downstream, happy to share what we’re seeing.
DT Initiative 3: ESG Data Collection and Reporting Systems
What the company is doing
Array Technologies implements systems for comprehensive ESG data collection. This includes tracking greenhouse gas inventory and other environmental metrics. The company also enhances its strategy to align with frameworks like TNFD.
Who owns this
- VP of Sustainability
- Head of Financial Reporting
- Finance Systems & Reporting Manager
- ESG Working Group
Where It Fails
- Manual aggregation of environmental data from various operational sites causes reporting delays.
- Disparate data sources create inconsistencies in ESG metric calculations.
- Audit trails for ESG data lack automated validation and version control.
- Aligning reporting with the TNFD framework requires extensive manual data mapping.
Talk track
Looks like Array Technologies is enhancing its ESG data collection and reporting systems. Been seeing how some sustainability teams are automating data aggregation from diverse sources instead of manual reconciliation, can share what’s working if useful.
DT Initiative 4: Manufacturing Automation Integration
What the company is doing
Array Technologies invests in robotics for automating parts of the PV installation process. The company doubles its manufacturing capacity. This also involves integrating new production processes into existing facilities.
Who owns this
- VP of Manufacturing
- Director of Operations
- Industrial Automation Engineer
- Quality Assurance Director
Where It Fails
- Robotic systems fail to integrate seamlessly with existing production line controls.
- Machine vision systems misidentify components, stopping automated assembly processes.
- Real-time production data from new machinery does not flow into the ERP system for accurate inventory management.
- Quality control checks after automated assembly require manual approvals.
Talk track
Noticed Array Technologies is integrating manufacturing automation. Been looking at how some operations teams are standardizing communication protocols across robotic systems instead of building custom integrations, happy to share what we’re seeing.
Who Should Target Array Technologies Right Now
This account is relevant for:
- Data observability platforms
- Cybersecurity platforms for IoT/OT
- Supply chain data integration platforms
- ESG data management and reporting software
- Industrial automation and robotics integration
- Manufacturing execution systems (MES)
Not a fit for:
- Basic CRM software
- Generic HR platforms
- Standalone marketing automation tools
- Personal productivity suites
When Array Technologies Is Worth Prioritizing
Prioritize if:
- You sell tools that validate data integrity from IoT devices before cloud ingestion.
- You sell cybersecurity solutions that scan firmware for vulnerabilities and automate compliance reporting.
- You sell platforms that standardize and integrate supplier material data into procurement systems.
- You sell software for automated aggregation and validation of environmental, social, and governance data.
- You sell solutions that manage communication protocols between diverse industrial robotic systems.
- You sell manufacturing execution systems that integrate real-time production data from automated machinery.
Deprioritize if:
- Your solution does not address any of the breakdowns described above.
- Your product is limited to basic functionality with no integration capabilities for industrial systems.
- Your offering is not built for multi-team or multi-system environments with complex data flows.
Who Can Sell to Array Technologies Right Now
Data Observability Platforms
Datadog - This company offers a monitoring and security platform for cloud applications and infrastructure.
Why they are relevant: Telemetry data streams from trackers arrive incomplete into the cloud platform at Array Technologies. Datadog can monitor these data pipelines, detect missing or corrupted data points, and alert engineering teams to ensure data completeness for SmarTrack.
Monte Carlo - This company offers a data observability platform that helps data teams prevent data downtime.
Why they are relevant: Machine learning models ingest inconsistent operational data from field devices at Array Technologies, leading to inaccurate predictions. Monte Carlo can validate data quality in real-time, identifying inconsistencies before they impact SmarTrack's algorithms and optimization results.
Cybersecurity Platforms for IoT/OT
Claroty - This company offers industrial cybersecurity solutions for operational technology (OT) and industrial control systems (ICS).
Why they are relevant: Tracker controller firmware updates introduce unpatched vulnerabilities before site deployment at Array Technologies. Claroty can scan firmware images for known security flaws and provide continuous monitoring for vulnerabilities within their OT environments.
Dragos - This company provides industrial cybersecurity solutions with threat detection and response capabilities for critical infrastructure.
Why they are relevant: SmarTrack Controller firmware cybersecurity vulnerabilities compromise system integrity at Array Technologies. Dragos can provide threat detection, vulnerability management, and incident response specific to industrial control systems, protecting the SmarTrack platform.
Supply Chain Data Integration Platforms
Coupa - This company offers a business spend management platform that includes procurement, expense, and invoicing solutions.
Why they are relevant: Inconsistent material data from domestic suppliers blocks automated procurement workflows at Array Technologies. Coupa can standardize supplier data intake, ensuring consistent material information for their procurement processes.
Kinaxis - This company provides cloud-based software for supply chain planning and analytics.
Why they are relevant: Inventory levels from distributed warehouses fail to sync with the ERP system at Array Technologies, leading to inaccurate stock counts. Kinaxis can provide real-time visibility and synchronization of inventory movements across their global supply chain.
ESG Data Management and Reporting Software
Workiva - This company offers a cloud platform for financial and ESG reporting and compliance.
Why they are relevant: Manual aggregation of environmental data from various operational sites causes reporting delays for Array Technologies. Workiva can automate the collection, aggregation, and validation of ESG data, streamlining their reporting processes.
Sphera - This company provides integrated risk management software and sustainability solutions.
Why they are relevant: Aligning ESG reporting with the TNFD framework requires extensive manual data mapping at Array Technologies. Sphera can help structure non-financial data points to match specific reporting standards, simplifying compliance with new frameworks.
Industrial Automation and Robotics Integration
Rockwell Automation - This company provides industrial automation and digital transformation solutions.
Why they are relevant: Robotic systems fail to integrate seamlessly with existing production line controls in Array Technologies' manufacturing. Rockwell Automation can provide solutions for standardizing communication protocols across different robotic systems and production lines.
Siemens Digital Industries Software - This company offers a portfolio of software solutions for industrial automation and digitalization.
Why they are relevant: Real-time production data from new machinery does not flow into the MES system for accurate inventory management at Array Technologies. Siemens can provide solutions to route sensor data from production lines into manufacturing execution systems, ensuring data accuracy.
Final Take
Array Technologies scales its SmarTrack software capabilities and expands domestic manufacturing. Breakdowns are visible in data integrity for smart trackers, cybersecurity for industrial controls, and seamless data flow across its supply chain and manufacturing systems. This account is a strong fit for sellers offering solutions that enforce data quality, fortify operational technology security, and integrate complex supply chain and production data.
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