{"id":3787,"date":"2026-06-04T16:24:07","date_gmt":"2026-06-04T16:24:07","guid":{"rendered":"https:\/\/pintel.ai\/blogs\/?p=3787"},"modified":"2026-06-08T16:30:28","modified_gmt":"2026-06-08T16:30:28","slug":"customer-success-story-payment-software-sales","status":"publish","type":"post","link":"https:\/\/pintel.ai\/blogs\/customer-success-story-payment-software-sales\/","title":{"rendered":"How an $800M+ ARR Payment Software Company Expanded Account Coverage by 36%"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\">A leading payment software company wanted to improve account coverage across its target market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While the sales team relied heavily on LinkedIn and traditional prospecting databases, a significant portion of qualified accounts remained difficult to identify. Valuable prospect information was scattered across company websites, business directories, maps listings, and other public sources that were not captured in a single platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s how the company used <a href=\"https:\/\/calendly.com\/pintel-ai\/30min\" target=\"_blank\" rel=\"noopener\">Pintel.AI<\/a> to aggregate multi-source data, uncover hidden opportunities, and expand account coverage by 36%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Company_Snapshot\"><\/span>Company Snapshot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Company Snapshot<\/th><th>Details<\/th><\/tr><\/thead><tbody><tr><td><strong>Industry<\/strong><\/td><td>Payment Software<\/td><\/tr><tr><td><strong>Company Size<\/strong><\/td><td>$800M+ ARR<\/td><\/tr><tr><td><strong>Use Case<\/strong><\/td><td>Multi-Source Prospect Discovery &amp; Data Aggregation<\/td><\/tr><tr><td><strong>Challenge<\/strong><\/td><td>Limited Coverage from Traditional Data Sources<\/td><\/tr><tr><td><strong>Data Sources<\/strong><\/td><td>LinkedIn, Web, Maps &amp; Proprietary Datasets<\/td><\/tr><tr><td><strong>CRM<\/strong><\/td><td>Salesforce<\/td><\/tr><tr><td><strong>Outcome<\/strong><\/td><td>36% Increase in Account Coverage<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Challenge_Valuable_Prospect_Data_Was_Hidden_Across_Multiple_Sources\"><\/span>The Challenge: Valuable Prospect Data Was Hidden Across Multiple Sources<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">The company&#8217;s sales team relied primarily on LinkedIn and traditional sales intelligence platforms to identify target accounts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, many qualified businesses were missing from their prospecting workflows because important information existed across company websites, local business listings, maps data, industry directories, and other fragmented sources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Manually researching and consolidating this information was slow, difficult to scale, and often resulted in incomplete account coverage.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1672\" height=\"941\" data-src=\"https:\/\/pintel.ai\/blogs\/wp-content\/uploads\/2026\/06\/Payment-pre-pintel.png\" alt=\"\" class=\"wp-image-3789 lazyload\" data-srcset=\"https:\/\/pintel.ai\/blogs\/wp-content\/uploads\/2026\/06\/Payment-pre-pintel.png 1672w, https:\/\/pintel.ai\/blogs\/wp-content\/uploads\/2026\/06\/Payment-pre-pintel-300x169.png 300w, https:\/\/pintel.ai\/blogs\/wp-content\/uploads\/2026\/06\/Payment-pre-pintel-1024x576.png 1024w, https:\/\/pintel.ai\/blogs\/wp-content\/uploads\/2026\/06\/Payment-pre-pintel-768x432.png 768w, https:\/\/pintel.ai\/blogs\/wp-content\/uploads\/2026\/06\/Payment-pre-pintel-1536x864.png 1536w\" data-sizes=\"(max-width: 1672px) 100vw, 1672px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1672px; --smush-placeholder-aspect-ratio: 1672\/941;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Challenges\"><\/span>Key Challenges<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u2713 Heavy reliance on LinkedIn and traditional databases<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2713 Limited visibility into the full addressable market<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2713 Prospect data scattered across multiple sources<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2713 Manual research slowed prospect discovery<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2713 Inconsistent and fragmented data quality<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2713 Hidden opportunities remained undiscovered<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2713 Account coverage was constrained by available research capacity<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_PintelAI_Helped\"><\/span>How Pintel.AI Helped<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1536\" height=\"1024\" data-src=\"https:\/\/pintel.ai\/blogs\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-Jun-4-2026-08_52_15-PM.png\" alt=\"\" class=\"wp-image-3791 lazyload\" data-srcset=\"https:\/\/pintel.ai\/blogs\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-Jun-4-2026-08_52_15-PM.png 1536w, https:\/\/pintel.ai\/blogs\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-Jun-4-2026-08_52_15-PM-300x200.png 300w, https:\/\/pintel.ai\/blogs\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-Jun-4-2026-08_52_15-PM-1024x683.png 1024w, https:\/\/pintel.ai\/blogs\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-Jun-4-2026-08_52_15-PM-768x512.png 768w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/1024;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Multi-Source_Data_Aggregation\"><\/span>Multi-Source Data Aggregation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pintel.AI aggregated prospect data from LinkedIn, company websites, Google Maps, business directories, and proprietary datasets to create a more complete view of target accounts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Automated_Prospect_Discovery\"><\/span>Automated Prospect Discovery<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Qualified accounts were identified automatically across multiple sources instead of relying on a single database.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Data_Cleaning_Mapping\"><\/span>Data Cleaning &amp; Mapping<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Data from different sources was standardized, normalized, and mapped into a unified structure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Contact_Enrichment\"><\/span>Contact Enrichment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Prospect records were enriched with additional company and contact information to improve outreach readiness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Automated_CRM_Sync\"><\/span>Automated CRM Sync<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cleaned and enriched records were automatically synced into Salesforce, eliminating manual uploads and data maintenance.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Results_Achieved\"><\/span>Results Achieved<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"36_Increase_in_Account_Coverage\"><\/span>36% Increase in Account Coverage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The sales team gained access to significantly more qualified accounts that were previously unavailable through traditional prospecting sources.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Expanded_Total_Addressable_Market\"><\/span>Expanded Total Addressable Market<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Additional target accounts were discovered across multiple data sources, increasing market visibility.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Faster_Prospect_Discovery\"><\/span>Faster Prospect Discovery<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Automated workflows replaced slow manual research processes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Improved_Data_Quality\"><\/span>Improved Data Quality<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Multi-source validation improved data completeness, consistency, and reliability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Better_Prospect_Readiness\"><\/span>Better Prospect Readiness<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Enriched company and contact records helped sales teams engage prospects faster.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_Quote\"><\/span>Customer Quote<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>&#8220;Pintel helped us uncover a significant portion of our market that traditional prospecting tools missed. By aggregating data from multiple sources, we expanded account coverage by 36% while improving data quality across our CRM.&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_Outcome\"><\/span>Customer Outcome<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">What was once a fragmented and manual prospect discovery process became an automated workflow capable of aggregating, validating, enriching, and maintaining prospect data at scale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result was broader market visibility, 36% greater account coverage, cleaner CRM records, and faster prospecting execution without increasing research effort.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/pintel.ai\/blogs\/wp-content\/uploads\/2026\/06\/Paymen-customer-outcome-1024x576.png\" alt=\"\" class=\"wp-image-3792 lazyload\" data-srcset=\"https:\/\/pintel.ai\/blogs\/wp-content\/uploads\/2026\/06\/Paymen-customer-outcome-1024x576.png 1024w, https:\/\/pintel.ai\/blogs\/wp-content\/uploads\/2026\/06\/Paymen-customer-outcome-300x169.png 300w, https:\/\/pintel.ai\/blogs\/wp-content\/uploads\/2026\/06\/Paymen-customer-outcome-768x432.png 768w, https:\/\/pintel.ai\/blogs\/wp-content\/uploads\/2026\/06\/Paymen-customer-outcome-1536x864.png 1536w, https:\/\/pintel.ai\/blogs\/wp-content\/uploads\/2026\/06\/Paymen-customer-outcome.png 1672w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Became_Possible_with_PintelAI\"><\/span>What Became Possible with Pintel.AI<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">\u2713 36% increase in account coverage<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2713 Hidden prospects discovered automatically<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2713 Multi-source prospect intelligence consolidated<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2713 Contact and company data enriched at scale<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2713 Cleaner, more accurate CRM records<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2713 Faster prospect identification and qualification<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2713 Reduced dependence on LinkedIn-only data<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2713 Expanded visibility across the addressable market<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2713 Sales teams received outreach-ready records faster<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/calendly.com\/pintel-ai\/30min\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"1024\" height=\"512\" data-src=\"https:\/\/pintel.ai\/blogs\/wp-content\/uploads\/2026\/06\/Customer-cussess-strory-cta--1024x512.png\" alt=\"\" class=\"wp-image-3735 lazyload\" data-srcset=\"https:\/\/pintel.ai\/blogs\/wp-content\/uploads\/2026\/06\/Customer-cussess-strory-cta--1024x512.png 1024w, https:\/\/pintel.ai\/blogs\/wp-content\/uploads\/2026\/06\/Customer-cussess-strory-cta--300x150.png 300w, https:\/\/pintel.ai\/blogs\/wp-content\/uploads\/2026\/06\/Customer-cussess-strory-cta--768x384.png 768w, https:\/\/pintel.ai\/blogs\/wp-content\/uploads\/2026\/06\/Customer-cussess-strory-cta--1536x768.png 1536w, https:\/\/pintel.ai\/blogs\/wp-content\/uploads\/2026\/06\/Customer-cussess-strory-cta-.png 1774w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/512;\" \/><\/a><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_wasnt_LinkedIn_enough_for_prospect_discovery\"><\/span>Why wasn&#8217;t LinkedIn enough for prospect discovery?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Many qualified accounts had valuable information available on company websites, directories, maps listings, and other sources that were not fully represented on LinkedIn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_multi-source_prospect_discovery\"><\/span>What is multi-source prospect discovery?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Multi-source prospect discovery combines information from multiple public and proprietary sources to identify accounts that traditional databases may miss.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_did_PintelAI_expand_account_coverage\"><\/span>How did Pintel.AI expand account coverage?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pintel.AI aggregated, validated, and enriched data from multiple sources, helping the company uncover additional qualified accounts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_did_contact_enrichment_help\"><\/span>How did contact enrichment help?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Contact enrichment improved record completeness by adding and validating company and contact information needed for outreach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Can_multi-source_data_improve_CRM_quality\"><\/span>Can multi-source data improve CRM quality?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Combining and validating information from multiple sources helps create more complete and accurate CRM records.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_much_did_account_coverage_increase\"><\/span>How much did account coverage increase?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The company expanded account coverage by 36%, giving sales teams access to more qualified opportunities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Can_PintelAI_identify_prospects_beyond_LinkedIn\"><\/span>Can Pintel.AI identify prospects beyond LinkedIn?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Pintel.AI leverages web intelligence, maps data, directories, proprietary datasets, and other sources to identify prospects beyond traditional platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_did_automation_improve_prospecting_efficiency\"><\/span>How did automation improve prospecting efficiency?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Automated discovery, enrichment, and CRM synchronization reduced manual research and helped sales teams focus on engaging prospects faster.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A leading payment software company wanted to improve account coverage across its target market. While the&#8230;<\/p>\n","protected":false},"author":3,"featured_media":3794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[164],"tags":[],"class_list":["post-3787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-success-stories"],"_links":{"self":[{"href":"https:\/\/pintel.ai\/blogs\/wp-json\/wp\/v2\/posts\/3787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pintel.ai\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pintel.ai\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pintel.ai\/blogs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/pintel.ai\/blogs\/wp-json\/wp\/v2\/comments?post=3787"}],"version-history":[{"count":4,"href":"https:\/\/pintel.ai\/blogs\/wp-json\/wp\/v2\/posts\/3787\/revisions"}],"predecessor-version":[{"id":3854,"href":"https:\/\/pintel.ai\/blogs\/wp-json\/wp\/v2\/posts\/3787\/revisions\/3854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pintel.ai\/blogs\/wp-json\/wp\/v2\/media\/3794"}],"wp:attachment":[{"href":"https:\/\/pintel.ai\/blogs\/wp-json\/wp\/v2\/media?parent=3787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pintel.ai\/blogs\/wp-json\/wp\/v2\/categories?post=3787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pintel.ai\/blogs\/wp-json\/wp\/v2\/tags?post=3787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}